Where is Wondersign? The real story w/ Kaspar Fopp CEO

The RTO Show "Let's talk Rent to Own"

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Join me as I sit down with Kaspar Fopp to uncover the inspiring comeback story of Wondersign. Discover how this innovative company, once celebrated as "the iPhone of digital signage" in Switzerland, faced daunting challenges when it expanded to the U.S. market. Kaspar takes us through the twists and turns of reviving a tech company on the brink of closure, highlighting pivotal moments that spurred Wondersign's resurgence in the rent-to-own industry. From unexpected encounters to strategic collaborations, Kaspar shares insights on the importance of adaptability and innovation in overcoming setbacks.
We also explore the integral role of relationships in boosting business success. Learn how a serendipitous meeting with Ashley Furniture's marketing VP turned the tide for Wondersign, paving the way for transformative technological advancements. Hear about the journey of digitizing Ashley's extensive product catalog, the complexities of kiosk branding, and the challenges of adapting European success to the U.S. market. Kaspar shares personal anecdotes of navigating visa processes and the demanding responsibilities that come with being an American citizen, offering a glimpse into the personal side of building a cross-continental enterprise.
As we look ahead, dive into the launch of Wondersign 2.0 and its potential to revolutionize inventory decisions in the rent-to-own sector. Uncover how embracing technology like 3D and AR features can enhance customer experiences and drive business growth. Listen in as Kaspar and I discuss the evolution of Wondersign's brand, the necessity of diversification, and the exciting future of the RTO industry. Don't miss this captivating episode, packed with knowledge and inspiration for anyone eager to understand the resilience needed to thrive in today’s competitive business landscape.

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Capíttulos

1. Where is Wondersign? The real story w/ Kaspar Fopp CEO (00:00:00)

2. Reviving a Failing Tech Company (00:01:27)

3. Building Relationships to Boost Business (00:12:28)

4. Transforming Ashley Furniture's Catalog With Technology (00:24:39)

5. Exploring the RTO Industry With Gary (00:38:08)

6. Rent-to-Own Kiosk Branding Challenge (00:49:13)

7. The Transformation of a Business (00:54:00)

8. Reviving RTO Industry Presence (01:02:30)

9. Maximizing RTO Data and Analytics (01:07:57)

10. Improving Consumer-Facing Interfaces and Data (01:13:59)

11. Enhancing Kiosk Technology for Retailers (01:20:46)

12. Launching Wondersign 2.0 in RTO Industry (01:31:05)

13. Reimagining Wondersign's Brand and Direction (01:40:30)

14. Embracing Change in Rent-to-Own Industry (01:45:24)

15. Engaging With RTO Industry Audience (01:52:28)