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Shinjini Jain - Creator, Consultant, and Brand Magician
Manage episode 373175007 series 3434438
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Shinjini Jain is a Business Brand Strategist, with an affinity, passion, and expertise in for helping creative businesses position themselves through brand position and psychology.
In this wide-ranging episode on all things branding, Shinjini and I discuss:
- The story behind Bud Light's brand debacle
- Common mistakes of brands - big and small
- Why delivering value is only a piece of the puzzle
- How to think about your Ideal Customer Persona (ICP)
- Practical exercises to uncover/discover your brand's position
- And so so much more
To learn more about Shinjini
- Find her on Twitter: https://twitter.com/sjbuilds
Interested in starting your own creator Journey?
Check-out my Free 7 Day Twitter Actualizer course.
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