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Jeremy Lindley | A Vision for Inclusive Design | E38

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Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business.

Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Jeremy’s standout projects include Johnnie Walker Blue Label, Tanqueray 10, and the Johnnie Walker Brand Home in Edinburgh.

In this episode, we talk about the revolution of inclusive design, that leads to better work and improved business outcomes. Jeremy explains why by including those previously excluded from the creative industry we will see an explosion of creativity. And he shares what are the biggest mistakes brands make when redesigning their brands and packaging.

Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. His early career was as a Freelance Designer and University Lecturer.

Jeremy is a Cannes Lions and TEDx speaker. He is Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School.

Resources:

Jeremy Lindley

Diageo

Johnnie Walker Princes Street Brand Home Project

Follow us:

BRANDERMAN website

BRANDERMAN Instagram

Hernán Braberman LinkedIn

My packaging design agency TRIDIMAGE

PACKNEW Blog

Subscribe:

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

Apple Podcasts

Spotify

Google Podcasts

Overcast

Ivoox

  continue reading

61 episodios

Artwork
iconCompartir
 
Manage episode 346317409 series 2791175
Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business.

Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Jeremy’s standout projects include Johnnie Walker Blue Label, Tanqueray 10, and the Johnnie Walker Brand Home in Edinburgh.

In this episode, we talk about the revolution of inclusive design, that leads to better work and improved business outcomes. Jeremy explains why by including those previously excluded from the creative industry we will see an explosion of creativity. And he shares what are the biggest mistakes brands make when redesigning their brands and packaging.

Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. His early career was as a Freelance Designer and University Lecturer.

Jeremy is a Cannes Lions and TEDx speaker. He is Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School.

Resources:

Jeremy Lindley

Diageo

Johnnie Walker Princes Street Brand Home Project

Follow us:

BRANDERMAN website

BRANDERMAN Instagram

Hernán Braberman LinkedIn

My packaging design agency TRIDIMAGE

PACKNEW Blog

Subscribe:

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

Apple Podcasts

Spotify

Google Podcasts

Overcast

Ivoox

  continue reading

61 episodios

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