Deep-diving into the challenges of leadership with Matthew May

Accounting Leaders Podcast

Matthew May is the VP of Sales & Marketing at Acuity, a virtual accounting solution for entrepreneurs. In this episode, Matthew and Stuart discuss how important it is to have a partner and mutual support in both rewarding and challenging times. They also talk about how Acuity has transformed throughout the years and the main challenges of a company's growth. Tune in for this inspirational discussion that dives deep into the challenges of partnership and leadership.

Together they discuss:

• Latest at Acuity (1:00)
• Matthew’s family (2:00)
• Importance of having a business partner (3:00)
• Similarities of running a business and sports (5:00)
• Matthew’s experience of working with Kenji Kuramoto (7:00)
• The good cop and the bad cop (9:00)
• Lessons Matthew learned while working at Acuity (10:20)
• The challenges of high growth organizations (12:00)
• Availability of capital in the professional services industry (14:30)
• The Great Resignation (18:30)
• Being an authentic company (22:00)
• Future plans and use of technology for Acuity (26:00)
• Merger with Catching Clouds (27:30)
• Lessons learned from acquisitions (32:30)
• Acuity’s sales and marketing model (34:30)
• Acuity's ideal clients (40:00)
• The process of working with potential clients (42:00)
• Email selling (44:00)
• Identifying the right clients in the funnel (46:00)
• Matthew’s plans for 2022 (50:00)