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Contenido proporcionado por Scott Shapiro. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Scott Shapiro o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 5: Hart’s Critique of Austin II
Manage episode 257887516 series 2637640
Contenido proporcionado por Scott Shapiro. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Scott Shapiro o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
1) Duty, Command, Custom; 2) Sovereignty as habit; 3) Internal Point of View
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19 episodios
Manage episode 257887516 series 2637640
Contenido proporcionado por Scott Shapiro. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Scott Shapiro o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
1) Duty, Command, Custom; 2) Sovereignty as habit; 3) Internal Point of View
…
continue reading
19 episodios
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×What is the line between tactical/permissible fouling and cheating?
Is the point of sport just amusement, or should we be pluralists about the goals of sporting activities
WTF is the Philosophy of Sports? WTF is the Jurisprudence of Sports? And why lawyers should care.
1) Interpretive Methodologies; 2) The Standard Picture; 3) Economy of Trust
1) Solving the puzzles; 2) Why I’m not an Inclusive Legal Positivist, Part II; 3) Logic of Planning
1) Planning; 2) Law as a Planning Organization; 3) The Moral Aim Thesis
1) Raz on Authority; 2) The Argument from Authority; 3) The Practical Difference Thesis
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Jurisprudence Course
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1 Episode 12: Law as Integrity 1:03:02
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1) Concept vs Conception; 2) Conventionalism; 3) Hercules
1) Recap; 2) Theoretical Disagreements; 3) Constructive Interpretation
1) Justice in Law; 2) Minimum content of the Natural Law; 3) Normative Legal Positivism
1) Formalism and open texture; 2) Rule skepticism; 3) Fuller’s critique
1) Rules vs Principles; 2) Principles in hard cases; 3) Exclusive vs Inclusive Legal Positivism
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1 Episode 7: Critique of Hart’s Theory 1:14:36
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1) Hart’s solution to Chicken-Egg Puzzle and Hume’s Challenge; 2) Are Social Rules Social Practices?; 3) Expressing Yourself Legally (plus: Roast Chicken recipe)
1) Intro to Rule of Recognition; 2) Properties of the Rule of Recognition; 3) The Rule of Recognition Rules
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1 Episode 4: Hart’s Critique of Austin I 1:19:46
1:19:46
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1) Power conferring rules; 2) Nullities as Sanctions; 3) Kelsen’s theory
1) How is legal authority possible; 2) Hume’s Puzzle; 3) Austin’s theory of law
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