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Welcome to Marketing Deep Dive, the podcast where AI hosts bring marketing education to life. In each 10-minute episode, we tackle one marketing topic, breaking down complex concepts into engaging and easy-to-understand discussions. Perfect for marketing professionals, entrepreneurs, and enthusiasts, this show provides actionable insights, real-world examples, and lively conversations to help you stay ahead in the ever-evolving world of marketing. Whether it's SEO, branding, digital ads, or ...
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Navigating the complexities of the stock market can be overwhelming, but the Market Deep Dive Podcast is here to make it easier—and more enjoyable. Hosted by two lively AI personalities, each 10-minute episode breaks down the latest and most important stock market news into engaging conversations that are easy to follow and even easier to remember. Unlike traditional news formats that can be dense and dull, our dynamic discussions combine humor, debates, and expert commentary, transforming e ...
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Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
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In today's competitive business landscape, attracting new customers can be five times more expensive than retaining current ones. That’s where customer loyalty programs come into play. In this episode of Marketing Deep Dive, we dive deep into the world of loyalty programs—exploring why they matter, how they boost customer retention, and the key str…
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In this episode of Market Deep Dive, we dive into the October 18, 2024, U.S. stock market update, marking six consecutive weeks of gains driven by impressive earnings reports. We’ll explore how Netflix’s standout performance fueled investor optimism, alongside a breakdown of key economic indicators such as retail sales, GDP growth, and housing star…
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In today's Market Deep Dive episode, we analyze the key factors shaping the U.S. stock market on October 17, 2024. A surge in retail sales sparked optimism, signaling strong consumer spending, but weak industrial production and rising Treasury yields soon countered the initial rally, leading to a flat close for major indexes. We discuss the strong …
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In this episode of Marketing Deep Dive, we dive into the essentials of Search Engine Optimization (SEO) for small businesses. Discover how small business owners can compete online and drive more targeted traffic by optimizing their websites for search engines like Google. We'll cover on-page SEO techniques, backlink strategies, and the importance o…
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In today's episode of Market Deep Dive, we break down the latest happenings in the U.S. stock market as of October 16, 2024. Join us as we analyze the positive momentum driven by strong earnings reports, falling Treasury yields, and Nvidia's impressive rebound. We’ll discuss the implications of a potential Federal Reserve rate cut and its influence…
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In today's market update, we unpack the major financial headlines from October 15, 2024. The tech sector took an unexpected hit after ASML, a leader in chip equipment manufacturing, reported disappointing earnings. While tech stumbled, banking giants like Goldman Sachs, Bank of America, and Citigroup reported strong earnings, highlighting the secto…
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In this episode of Marketing Deep Dive, we explore the fascinating world of color psychology and its critical role in branding. Discover how colors influence consumer perceptions, emotions, and purchasing decisions, shaping the identity of some of the world's most successful brands. From the energetic allure of red to the calming trust of blue, we …
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Welcome to Marketing Deep Dive, the podcast that brings the world of marketing to life with dynamic, bite-sized episodes. Hosted by two AI-powered marketing enthusiasts, each 10-minute episode tackles a key marketing concept, transforming complex strategies into easy-to-understand discussions. Whether you're a seasoned professional, an entrepreneur…
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Welcome to the very first episode of Market Deep Dive! Join our two vibrant AI hosts as they unpack the latest stock market news in a lively, engaging format. In just 10 minutes, we’ll distill crucial market movements and developments into compelling stories that are both informative and easy to digest. Whether you're a seasoned investor or just cu…
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The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product mar…
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In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digi…
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In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant…
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Stacy and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations. Stacey Ackerman is a well-known thou…
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Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collabo…
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Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, c…
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For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK…
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For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Learn more about your ad choices. Visit megaphone.fm/adchoicesPor John Cass
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Kaycee Kalpin of Premier Inc and Stacey Ackerman of Agilify Coaching and Training - Episode Ten
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For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competi…
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In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and…
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Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoicesPor John Cass
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In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing Learn more about your ad choices. Visit megaphone.fm/adchoicesPor John Cass
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In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how…
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In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. Learn more about your ad choices. Visit megaphone.fm/adchoicesPor John Cass
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In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. Learn more about your ad choices. Visit megaphone.fm/adchoicesPor John Cass
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In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Learn more about your ad choices. Visit megaphone.fm/adchoicesPor John Cass
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Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformati…
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Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content ma…
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