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Winning With Shopify

Winning With Shopify

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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to buil ...
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This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals. Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes o…
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This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak! EJ & Nick discuss; - Optimising your inventory purchasing - Stop guessing inventory & start using data - Want to increase your profit? Talk to your vendors! - Inventory strategies for PEAK - Getting sales without having any stock - …
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This week we are joined by Megan, Founder of Volashes. Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic. In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are loo…
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This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021! Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whe…
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This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media! Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by I…
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In this episode we are doing something a little different... We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you'r…
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We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021! Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape. In this episode Nick and George co…
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In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibil…
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This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months. In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email m…
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In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaign…
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This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the …
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In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific in…
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In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion. Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies b…
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In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year! 1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to …
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This week is your ultimate guide to scaling your food business online! We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering prod…
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In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify. Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024! Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the…
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Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024! Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage y…
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In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store! Learn the latest strategies to select winning products, build a reliable supply …
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In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls th…
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With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify…
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This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals. In this episode, we delve into key topics, including: - How Lucy Started & Grew Bare Kind. - Learn practical tips and strategies for running a sustainable and environmentally friendly business. - Understand…
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In this episode we have a very special announcement! We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub:…
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This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter! Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something n…
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Google did a whoopsie! This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it. Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key e…
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This week we are joined back by the legendary marketing titan, Richard Chapple! From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million! Richard is …
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This is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugk Are you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website'…
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Join Nick this week as he uncovers why brands are hitting a brick wall and the 7 things you can do to overcome them! Nick shares the truth behind successful business operations and how to find synergy between the marketing and finance teams. We'll discuss strategies for moving and improving tech stacks to stay ahead in the digital age, and discover…
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This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position! From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings. Discover the power of buying guid…
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In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense. Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importan…
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Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more! Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance. Discover the art of d…
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This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies. Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a …
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This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you. Learn from industry expert Caroline Balinska who has achieved incredi…
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In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space. Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape. Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engagin…
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Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing! Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synerg…
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In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, …
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Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). W…
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Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a us…
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This week we are joined by Eugene Ravitsky, Founder of Factory Pure. Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more! Key takeaways: 0:00 Intr…
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In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify! Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later! Key takeaways: 0:00 Introduction 1:52 …
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Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe? Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise r…
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This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now! Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands! If you’re looking for inspiration on how to create loyalty programs that are wo…
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This week on the show, we are joined by loyalty expert, Jason Leader. Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more! If you’re looking to b…
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It’s a brand new year and a brand new series all around building customer loyalty! In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion. Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build custome…
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For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024! Tha…
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This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation! In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get …
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This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years! In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling! Ke…
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This week we are joined by the one and only, Tyler Farley from Better Than Belts. Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning vide…
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A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation! In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how y…
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In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints. Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more! Key takeaways: 0:00…
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Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working? These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, C…
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