The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss

Your Digital Marketing Coach with Neal Schaffer

Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorporating their feedback to enhance their journey and differentiate your brand through exceptional service. Whether you're a small business owner or a seasoned marketing professional, discover how impactful small gestures can rival large-scale projects when it comes to winning over your audience.
Join us as we explore the intersection of marketing and customer experience, and learn how personalized interactions at your favorite coffee shop can translate into powerful word-of-mouth marketing. With over two decades in the marketing industry, we delve into how small businesses can implement cost-effective customer experience tactics while leveraging user-generated content and brand ambassadors. Imagine your employees becoming your most passionate promoters, enriching the customer experience and amplifying brand loyalty without breaking the bank.
As we navigate the ever-evolving landscape of customer experience marketing, we delve into data-driven strategies to maximize customer retention. Discover how forward-thinking companies are using artificial intelligence to analyze customer behavior and prevent attrition, alleviating pressure on sales teams. From revolutionary sampling experiences pioneered by brands like Sipsmith Gin to the latest developments in AI, stay informed and inspired to innovate. Our personal reflections on social media trends round out this episode, offering fresh perspectives on creating authentic, shareable customer experiences that lead to organic promotion and sustainable growth.
GUEST LINKS

• Dan Gingiss Website
• Connect with Dan on LinkedIn
• Buy The Experience Maker on Amazon

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• All My Podcast Show Notes: https://podcast.nealschaffer.com

Capíttulos

1. The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss (00:00:00)

2. Customer Experience Marketing (00:00:01)

3. Elevating Business Through Customer Experience (00:11:19)

4. Maximizing Customer Retention Through Data-Driven Strategies (00:18:20)

5. Empowering Customer Experience and Marketing (00:30:02)

6. Revolutionizing Customer Experience Sampling (00:38:02)