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Contenido proporcionado por Neal Schaffer. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Neal Schaffer o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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How to Build an Army of Irrationally Loyal Fans to Your Brand [Deb Gabor Interview]

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Contenido proporcionado por Neal Schaffer. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Neal Schaffer o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority to Ignite Irrational Brand Loyalty'.
Deb's journey from working at AT&T Bell Labs and other technology startups to becoming an accidental entrepreneur is both fascinating and inspiring. We dive deep into the concept of irrational loyalty, the Brand Values Pyramid, and the four-point formula for creating a winning brand strategy. Deb also shares her passion for working with unsexy brands in unsexy categories, and the importance of branding in the B2B world for building strong connections with clients.
We even explore the potential of AI in marketing and branding, and whether it could ever replace the human touch when it comes to creating content that resonates with customers. So, tune in and discover how to elevate your brand strategy, hack Maslow's hierarchy, and create a loyal fan base eager to stand by your brand!
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362 episodios

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iconCompartir
 
Manage episode 364808926 series 85988
Contenido proporcionado por Neal Schaffer. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Neal Schaffer o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority to Ignite Irrational Brand Loyalty'.
Deb's journey from working at AT&T Bell Labs and other technology startups to becoming an accidental entrepreneur is both fascinating and inspiring. We dive deep into the concept of irrational loyalty, the Brand Values Pyramid, and the four-point formula for creating a winning brand strategy. Deb also shares her passion for working with unsexy brands in unsexy categories, and the importance of branding in the B2B world for building strong connections with clients.
We even explore the potential of AI in marketing and branding, and whether it could ever replace the human touch when it comes to creating content that resonates with customers. So, tune in and discover how to elevate your brand strategy, hack Maslow's hierarchy, and create a loyal fan base eager to stand by your brand!
Guest Links

Learn More:

  continue reading

362 episodios

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