Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

Write the Damn Book Already

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Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.

She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.
I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.
EPISODE HIGHLIGHTS

• Navigating the current collective rut in book publishing
• The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
• The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
• The important difference between publicity, marketing, and sales
• The slippery slope of partnering with “influencers” for promotion

CONNECT WITH KATHLEEN

From communicating with your launch team to building long-term relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. They also help you help others know exactly what to say to their email lists to effortlessly promote your books to their audiences.

CLICK HERE to access to the templates here

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.
Visit www.publishaprofitablebook.com/self-publishing-services to learn more.

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
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Email the show: elizabeth [at] elizabethlyons [dot] com
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