Ep 107: Author Marketing Strategies with Jenn Hanson-dePaula

Write the Damn Book Already

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In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books.
Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir.
We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new technologies.
Finally, discover how focusing on building a dedicated core fan base can revolutionize your marketing efforts, rather than chasing after a massive audience.
With actionable tips and a fresh perspective on the role of algorithms, you'll be inspired to enhance your book marketing strategy and connect more authentically with your audience as we head into 2025!
Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.
Visit www.publishaprofitablebook.com/self-publishing-services to learn more.

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
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Email the show: elizabeth [at] elizabethlyons [dot] com
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To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Capíttulos

1. Ep 107: Author Marketing Strategies with Jenn Hanson-dePaula (00:00:00)

2. Effective Author Marketing Strategies and Mindset (00:01:15)

3. Strategic Approaches to Author Marketing (00:10:07)

4. Effective Marketing Strategies for Authors (00:15:37)

5. Building a Strategic Marketing System (00:26:27)

6. AI in Author Marketing (00:33:10)

7. Leveraging Algorithms for Author Marketing (00:41:30)

8. Building a Strong Fan Base (00:55:16)

9. Navigating Author Marketing Challenges (01:02:54)

10. Exploring Podcast Collaboration Opportunities (01:09:29)