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Co-branded Concepts Are Making a Comeback... with Kristen Hartman
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Auntie Anne's. Cinnabon. Carvel. Moe's Southwest Grill. If these brands sound familiar to you, listen up! On this week's episode, Kristen Hartman, President of Speciality Brands for GoTo Foods (formerly Focus Brands), discusses the evolution of co-branded QSR concepts.
She gets down into the nitty gritty of what makes a co-branded concept successful—she even shares a sneak peek into Cinnabon Swirl, the newest spinoff featuring all the best flavors of Cinnabon and Carvel. Need I say more?
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