Ep. 2 My Website Isn’t Working . Debunking Myths About Search Engines

Why Your Business Is Invisible Online

Why Isn’t My Website Working? FAQs, Scaling and SEO Realities

Join John, Jim, and Kelly as they tackle the most frequent questions businesses have about digital marketing.

They break down why good design isn’t enough for website success and highlight the role of SEO in online visibility. Kelly shares insights on setting realistic expectations, while Jim explains the balance between short-term paid ads and long-term organic growth.

Tune in to learn how to manage client expectations, optimize marketing strategies, and scale your business.

Show Notes

Hosts:

• John Maniatis: Digital marketing strategist, focused on optimizing online presence.
• Jim Falotico: A Digital Marketing expert dedicated to building technically sound websites.
• Kelly Biggs: A Marketing consultant passionate about aligning strategies with business growth goals.

Episode Highlights:

• Introduction to common client questions about digital marketing.
• Jim explains why a beautiful website may not be effective if not optimized for SEO.
• Kelly discusses managing expectations around SEO costs and results.
• John talks about the importance of long-term strategies for scaling businesses.
• The team explains how to balance paid ads and organic growth for sustainable success.
• Final thoughts on setting realistic goals and scaling effectively.

Key Strategies Discussed:

• Aligning digital marketing strategies with overall business goals.
• The importance of technically sound websites for effective SEO.
• Managing expectations regarding the cost and timeline of SEO and paid ads.
• Balancing immediate results (PPC) with long-term growth (SEO).

Contact Information:
Website: RUInvisibleOnline.com
LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

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