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What's Next In: What’s on tap for in-store checkout?
Manage episode 424228606 series 2390743
From swipe to dip to tap to smile? On the podcast "What's Next In," Mastercard’s Jennifer Marriner and Dennis Gamiello discuss with host Vicki Hyman the evolution of physical checkout, from the zip-zap machines of yore to today’s tap and go revolution and beyond, including the rise of biometric-powered payments in store. Looking ahead, they discuss the future of checkout as a place where online and offline experiences converge, with hyper-personalized shopping experiences and seamless checkouts. “Think about the experience you can offer, the rewards, everything associated with that payment,” Gamiello says. “I show up, I’m recognized, I’m trusted … You’re seeing it all moving in the same direction and it comes together to unlock that transformational experience.”
37 episodios
Manage episode 424228606 series 2390743
From swipe to dip to tap to smile? On the podcast "What's Next In," Mastercard’s Jennifer Marriner and Dennis Gamiello discuss with host Vicki Hyman the evolution of physical checkout, from the zip-zap machines of yore to today’s tap and go revolution and beyond, including the rise of biometric-powered payments in store. Looking ahead, they discuss the future of checkout as a place where online and offline experiences converge, with hyper-personalized shopping experiences and seamless checkouts. “Think about the experience you can offer, the rewards, everything associated with that payment,” Gamiello says. “I show up, I’m recognized, I’m trusted … You’re seeing it all moving in the same direction and it comes together to unlock that transformational experience.”
37 episodios
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