Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Contenido proporcionado por Holly Christie (Website Design Business Mentor). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Holly Christie (Website Design Business Mentor) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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How to make sales through your website call to action buttons
Manage episode 468187883 series 3536815
Contenido proporcionado por Holly Christie (Website Design Business Mentor). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Holly Christie (Website Design Business Mentor) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Maximize Sales with Effective Website Call to Action
In today's episode, I'm focusing on the crucial aspect of leveraging your website’s call to action (CTA) button to increase sales.
Welcome to Websites Made Simple. I'm your host, Holly Christie.
Scroll for the link to my SEO course as mentioned in the episode
Whether you're a designer or small business owner, this episode is packed with insights on how a well-crafted CTA can guide visitors on your website and help turn interest into engagement and sales.
I'll explain the importance of CTAs, explaining how they can transform a beautifully designed site into a powerful sales tool.
I'm also sharing my personal strategies and experiences in using CTAs effectively.
Did you know, there's a balance to be struck between having too few and too many CTAs?...
Timestamped summary
00:00 Email Lists: Engage Beyond Websites
05:42 Streamlined Client Engagement Strategy
10:19 Newsletter Engagement Strategies
11:21 Boost Sales with Simple Website Tweaks
Next steps to take with me
- My courses - courses.thisdemandinglife.com
- My LinkedIn - https://www.linkedin.com/in/hollycchristie/
Mentioned in this episode:
Websites Made Simple Courses
Check out our Websites Made Simple courses!
32 episodios
How to make sales through your website call to action buttons
Websites Made Simple: How to have a successful website design business
CompartirManage episode 468187883 series 3536815
Contenido proporcionado por Holly Christie (Website Design Business Mentor). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Holly Christie (Website Design Business Mentor) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Maximize Sales with Effective Website Call to Action
In today's episode, I'm focusing on the crucial aspect of leveraging your website’s call to action (CTA) button to increase sales.
Welcome to Websites Made Simple. I'm your host, Holly Christie.
Scroll for the link to my SEO course as mentioned in the episode
Whether you're a designer or small business owner, this episode is packed with insights on how a well-crafted CTA can guide visitors on your website and help turn interest into engagement and sales.
I'll explain the importance of CTAs, explaining how they can transform a beautifully designed site into a powerful sales tool.
I'm also sharing my personal strategies and experiences in using CTAs effectively.
Did you know, there's a balance to be struck between having too few and too many CTAs?...
Timestamped summary
00:00 Email Lists: Engage Beyond Websites
05:42 Streamlined Client Engagement Strategy
10:19 Newsletter Engagement Strategies
11:21 Boost Sales with Simple Website Tweaks
Next steps to take with me
- My courses - courses.thisdemandinglife.com
- My LinkedIn - https://www.linkedin.com/in/hollycchristie/
Mentioned in this episode:
Websites Made Simple Courses
Check out our Websites Made Simple courses!
32 episodios
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How can you create an ideal website design business that not only aligns with your aspirations but also alleviates the stress often associated with running such an operation? That's what this episode is about. Welcome to Websites Made Simple . I'm your host, Holly Christie . Scroll for the link to my courses as mentioned in the episode This episode, we're examining the critical aspects of client management, emphasizing the importance of identifying and avoiding challenging clients who may impede our progress. We'll talk about those people who ghost us, or push the limits and boundaries, ultimately leading to scope creep. We'll also talk about a practical way to avoid those customers who are lacking clarity in their preferences or those prone to shifting demands without consideration of process or costs. We'll also explore strategies for fostering a collaborative relationship with clients who respect the design process, thereby enhancing both our creative output and professional satisfaction. Click play now, and enjoy the episode which serves as a comprehensive guide to navigating the complexities of client interactions while building a fulfilling and sustainable website design practice. Links referenced in this episode: courses.thisdemandinglife.com thisdemandinglife.com websitesmadesimple.co.uk 00:00 Web Design Autonomy 04:02 Managing Indecisive Design Clients 07:12 Managing Website Features & Expectations 12:21 Website Builder Challenges and Best Practices 16:16 Attracting Ideal Web Design Clients 18:54 Personalised Web Design Collaboration 21:19 Enhancing Client Relationships Mentioned in this episode: Turn Negative Feedback Into a Winning Website Websites Made Simple Courses Check out our Websites Made Simple courses! Websites Made Simple Courses…
In this episode, we're going to talk all about those must have website design tools. Welcome to Websites Made Simple . I'm your host, Holly Christie . Scroll for the link to my courses as mentioned in the episode There are some crucial tools that every website designer should have to efficiently run their business. As a seasoned website designer and mentor, I wanted to share with you some of the more essential platforms and software that not only streamline processes but also enhance client relationships. Some of these are free. From file-sharing solutions to design apps and project management, I'm covering it all. Whether you're a novice or an experienced designer, I'm hoping this episode will help you elevate your website design business by simplifying the administrative and creative elements of website creation. Next steps to take with me My courses - courses.thisdemandinglife.com My LinkedIn - https://www.linkedin.com/in/hollycchristie/ Tools mentioned in this episode: wetransfer.com canva.com trello.com vimeo.com tidycal.com zoom.us freeagent.com gocardless.com stripe.com screamingfrog.co.uk thisdemandinglife.com linkedin.com/in/hollychristie…
In this episode of Websites Made Simple, I'm talking you through the complexities of dealing with challenging website clients. Pro Tips for Secure and Successful Web Design Projects with Difficult Clients Hi, I'm Holly Christie, a seasoned website designer with extensive experience, and it's my mission to share my insights with you. Over the course of 20 minutes in this episode of the podcast, I'm offering my advice on dealing with clients who may become difficult during the web design process. I've witnessed some common client behaviours such as frequent requests for changes, project delays, and scope creep, and I'll offer practical solutions for setting boundaries and maintaining a positive working relationship. I'm also explaining why you might want to get access to one of my valuable resources (linked below) which will help you solve a lot of these problems almost immediately. Check out my courses for Website Professionals: courses.thisdemandinglife.com Mentioned in this episode: Turn Negative Feedback Into a Winning Website Websites Made Simple Courses Check out our Websites Made Simple courses! Websites Made Simple Courses…
Maximize Sales with Effective Website Call to Action In today's episode, I'm focusing on the crucial aspect of leveraging your website’s call to action (CTA) button to increase sales. Welcome to Websites Made Simple . I'm your host, Holly Christie . Scroll for the link to my SEO course as mentioned in the episode Whether you're a designer or small business owner, this episode is packed with insights on how a well-crafted CTA can guide visitors on your website and help turn interest into engagement and sales. I'll explain the importance of CTAs, explaining how they can transform a beautifully designed site into a powerful sales tool. I'm also sharing my personal strategies and experiences in using CTAs effectively. Did you know, there's a balance to be struck between having too few and too many CTAs?... Timestamped summary 00:00 Email Lists: Engage Beyond Websites 05:42 Streamlined Client Engagement Strategy 10:19 Newsletter Engagement Strategies 11:21 Boost Sales with Simple Website Tweaks Next steps to take with me My courses - courses.thisdemandinglife.com My LinkedIn - https://www.linkedin.com/in/hollycchristie/ Mentioned in this episode: Websites Made Simple Courses Check out our Websites Made Simple courses! Websites Made Simple Courses…
Why Now Isn't the Time to Quit Your Website Design Business Running a website design business can be super challenging, especially during tough market conditions. Time to talk about how we can overcome imposter syndrome and fill knowledge gaps, particularly in the wake of recent global changes. Welcome to another episode of Websites Made Simple . I'm your host, Holly Christie . Scroll for the link to my SEO course as mentioned in the episode As a passionate advocate for small businesses, I wanted to offer some practical advice on identifying ideal clients, refining your messaging, and effectively building a marketing strategy that includes your website, social media, and email list. If you're on the verge of quitting your website design business, this episode is packed with valuable strategies to keep you motivated and help you attract the right clients, ensuring your career as a website designer is both satisfying and successful. Whether you're just starting out or looking to reignite your passion, I want you to know I'm providing all the support and guidance you need to stay in the game. Listen to discover how to leverage your unique skills and expertise in the competitive website design industry. Timestamped summary 00:00 Reviving Your Website Design Career 04:13 Attracting Ideal Clients Online 08:03 Storytelling Websites for Services 10:23 Targeting Micro Business Owners Online 15:31 Focus on Resourceful Design Confidence 18:58 Website Design Messaging Strategy 22:28 Collaborative Networking in Web Design The link to my course and main website offerings: courses.thisdemandinglife.com Companies mentioned in this episode: LinkedIn Facebook Instagram Wix WordPress thisdemandinglife.com TidyCal Simply Sites Mentioned in this episode: Websites Made Simple Courses Check out our Websites Made Simple courses! Websites Made Simple Courses…
In this episode of Websites Made Simple , "Nail the website design workflow and land new business" I'm talking you through the critical importance of streamlined processes for website development and effective client communication. Discover practical strategies to structure your workdays, set clear boundaries, and manage client expectations to avoid common pitfalls like 'ghosting'. We’ll discuss why having robust guidelines for your clients, including collecting essential content upfront, is crucial for success. Whether you’re a website designer just starting or a seasoned pro, this episode is packed with actionable tips to refine your workflow and elevate your web design business. Learn how organisation and strong communication can enhance client satisfaction, save time, and set your projects up for success. Want to optimise your website development process and take your web design business to the next level? Best click play then! 00:00 Website Designer Communication Issues 06:09 Copywriting Alternatives and Solutions 07:15 Website Design & SEO Course described 10:18 Website Design Setup Essentials 15:39 Effective Website Building Boundaries 17:44 "Collaborative Web Design Success" Websites Made Simple Courses Companies mentioned in this episode: Squarespace Shopify WordPress Wix WeTransfer Links referenced in this episode: courses.thisdemandinglife.com wetransfer.com Mentioned in this episode: Websites Made Simple Courses Check out our Websites Made Simple courses! Websites Made Simple Courses…
Transforming Your Website Development Business with Holly Christie Welcome to the very first episode of "Websites Made Simple"! I'm your host, Holly Christie . If you followed my previous podcast, "Your Business Online Your Way," you'll know this tagline from my website, This Demanding Life. After a long break, I am excited to be back, with a refreshed outlook and newfound motivation, thanks to some great advice I received over the summer. In this introductory episode, I'll share my story of last year and explain why I decided to switch directions. This podcast is now all about aiding fellow website developers with valuable insights and practical advice. Whether it's enhancing your marketing skills, avoiding common pitfalls, or learning industry best practices, I’ve got you covered. Expect bite-sized, impactful episodes every couple of weeks that are designed to fit into your busy schedule. You can find out more about me and access my resources at thisdemandinglife.com and courses.thisdemandinglife.com . I'm here to help you thrive in your website development business, enabling you to do work you love and earn what you deserve.…
Do you wish your website was working harder for your business? That it stopped behaving as a shopfront and started bringing in leads and making sales. If you haven't had high expectations from your website, today is the day we change that. Your website is not a shopfront, but a vital member of the sales team for your small business. In today's episode I walk you through the different components which are needed to have your website climb the ranks of Google and win your ideal clients' favour. Are you ready to turn your website into a lead generating, sales making machine?…
Have you heard the term 'customer journey'? But you've never been quite sure of what it means? Every customer you have will be on a specific part of their journey in their business or career. It's your job to meet them at that point and to help them, through your products or services, to get to the next stage of where they're at. It's not about getting people from A - Z, it's about getting them from A - B (or B - C, or even M - N, depending on where they're at). In this co-hosted episode with Amy Newlands, we talk about what they journey looks like for both, you and your customers. How to work out the stage you need to meet them at, and how to turn that meeting into successful outcomes for you both. Ready? Let's get started.…
Would you like to make more money in your business? But you're not sure you can squeeze more hours into your day or fund more products? I hear you. It can be hard to fully realise the potential in your small business, especially when you don't want to spend every waking hour and every penny you've got, on it. If you've been in business for a while, you've probably realised that this model leads to burnout. There are still loads of ways that you can realise the potential of your business without having to spend more time and money getting there. In today's episode I talk about passive income - ten different opportunities you can implement in your business, starting right now. Including options you may not have thought of. Are you ready to start making more money and more opportunities in your business?…
Are you thinking of the next steps for your business? Or whether it’s time to do things in a slightly different way? It could be that you’ve become bored with your current setup. Or you don’t feel you’re charging what you’re worth. Maybe you’re lonely and are missing the camaraderie of working with others. Whatever has brought you to this episode, it’s great to see you here! Levelling up is something we should all do, and regularly in our small businesses. It’s easy to say we need to do it but knowing what to do and how to do it is something else entirely. In this episode I walk you through the framework from realising it’s time to make some changes, to how to implement them so you’re confident and ready to level up your business. Are you ready to get started?…
Are you creative but not sure how to leverage it in your business? Do you feel like the existing creative job titles aren't quite the right fit? Neither did Jo, who loved being creative in her VA and marketing roles, but there wasn't a job title out there which encompassed what she could do to support small businesses in her own, unique way. These days Jo describes herself as a creative partner for solo and entrepreneurs. Helping them to nail their lead magnets, funnels, blog posts, social posts and so much more. You need help with it? If it's creative, Jo can do it. In this guest interview Jo talks us through her journey as a solopraneur supporting small businesses. How to stay in your lane, and do what you're good at. And why there's no such thing as a bad lead magnet. Are you ready to lean into your creativity?…
Are you struggling to show up in your business? You're feeling the pressure but you just can't seem to get there. You're definitely not alone. Being a business owner means having to show up in your business, in ways you never thought of before. All of a sudden you're very public and very visible. You have to put work into your marketing strategy as well as wearing all the hats of the different roles. Sometimes things get in the way and you drop the ball. The longer the ball is dropped, the harder it is to get back on it. In this episode I walk you through how to show up in your business, even when you really don't feel like it. Are you ready to get back on it?…
Are you thinking of starting a podcast? There's loads of information out there and you're not sure where to start? I hear you! I felt like that when I started my own podcast. It felt like there was so much I needed to know about format and software and equipment and hosting. All of sudden, something that was meant to be a joyful next step for my business started feeling like a stressful one. I'm lucky in that I had a brilliant guide (my sister, an experienced podcaster) to help me along the way. Now, 7 months into my own podcasting journey, I'm here to help you with everything you need to know if you're thinking of creating a podcast of your own. Are you ready to learn more about podcasting?…
Do you wish you could be more productive? Does life as an entrepreneur not seem as fun as you thought it would be? If either of these apply to you then you're definitely not alone. We often think that the life of an entrepreneur is a joyful one - full of working your own hours, being your own boss and being able to do things at your leisure. The reality is very different, but it doesn't have to be! In this episode accountability viking, Ben Catley-Richardson talks us through the habits we need to master as small business owners. How to create good habits and why switching off is not just important, but actually leads us to being better at what we do. Are you ready to find more joy in your business?…
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