Podcast Epsiode #25: Trends to Look For in 2014

Web Video Marketing Show

On this week's episode, Ryan and Nicko discuss what happened in video production in 2013 and what to look out for in 2014. Episode Notes 1. Video Marketing in 2014 [1:22]. Ryan gets stuck into why video marketing will be so important in 2014. 2. Episodic Video and You [4:20]. Why is episodic video becoming so popular and how does it differ from videos of the past? 3. Keep on Tracking [6:32]. Don't know why stat tracking is so important? Want to know if it can be applied to episodic video? Ryan explains all. 4. Corporate Documentaries [8:56]. Ryan explains why his passion for documentaries will really pay off in 2014. 5. A Case Study for the Year [11:06]. The guys analyse a great project the team made for The City of Port Phillip and why they expect more like it in 2014. 6. Developing Relationships in the New Year [18:05]. One of the biggest trends that you should expect to see in the next 12 months. 7. Capturing the Screen [20:04]. Why screen capture videos will explode in 2014. 8. Mark the Occasion [23:28]. Ryan and Nicko discuss how they have seen event videos develop in the past year and where they see them going. Episode Transcription Ryan Spanger: Hi, this is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine. Making videos is a huge passion for me and in this podcast, I'll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you can implement in your business right now to improve your web video marketing and build a stronger connection with your audience. Welcome back to the Web Video Marketing Show with Ryan Spanger and Nicko Hancock. This is our final show for 2013. How you doing Nicko Hancock? Nicko Hancock: I'm very well Ryan, and as our listeners will doubtlessly know, we haven't been here for a couple of weeks. We've been on a little bit of a hiatus and it's nothing nefarious. We have been absolutely flat chat for the second half of 2013. Ryan Spanger: This has been the busiest month or six weeks of video production that I have ever done in the last 15 years. Nicko Hancock: Which is good, because the whole aim of this final podcast for 2013 is to look ahead at 2014, and Ryan Spanger's going to give his analysis of the trends that he's seen develop over this year and the video production trends that you can take advantage of in 2014 and a new year. Ryan Spanger: Yeah, these are the things we're going to be looking out for and speaking to our clients and potential clients about. This is where I see video production and promotional video heading. Nicko Hancock: Well Ryan, I know there's a number of different areas you'd like to touch on in this episode of the Web Video Marketing Show, but let's start off on one that's very important to you and one that you've been developing your own skills towards and that is the video marketing side of video production. Ryan Spanger: Yeah, it's interesting how the video production business has developed over the last, I don't know, 15 or 20 years, where initially it was very focused on creating images and editing and storytelling, which is absolutely vital. Most of the industry was made up of people from a creative background who love working with cameras and creating beautiful images and telling stories. Then you'd have this whole other side emerged which is people who work on the web, who work in online marketing, who started to really focus on the video marketing side of things, but didn't necessarily have the skill or the experience to create great looking video and necessarily didn't have that good storytelling background. I think where video production and web video is heading in 2014 is about integrating video production and video marketing, so understanding not only how to make great looking images,