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76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman
Manage episode 415425577 series 3264817
Contenido proporcionado por Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this latest episode.
In this episode, you'll learn…
Important editorial concepts (like short-lead and long-lead!) and PR tactics (like events) used by food/drink professionals
Common mistakes food/drink publicists make
What makes a good story in the food/drink media industry
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