Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

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Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides.
Discover how to track conversions from raw leads to closed sales and ensure your teams are working towards common goals, gaining actionable insights from an expert in scaling SaaS companies and demand generation planning.
Compare New Zealand's sales training investments with the robust programs of the United States, reflecting on the evolution of sales training and the urgent need for ongoing education and certification in the field.
Explore the power of product-led growth for early-stage companies, and hear inspiring success stories from the SaaS space that emphasize the role of community and knowledge sharing within New Zealand's tech ecosystem.
Tune in for a deep, enlightening discussion that offers practical strategies for growth while celebrating local innovations and the contributions of New Zealand's tech community.
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Capíttulos

1. Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez (00:00:00)

2. SaaS Metrics and Sales Alignment (00:00:05)

3. Sales Training Trends and Challenges (00:09:37)

4. Importance of Product-Led Growth in Business (00:14:20)