Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenido proporcionado por Carl Robinson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Carl Robinson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Similar a Voice Tech Podcast: Master AI for B2B Audio Content Marketing in 2025
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Voice Commerce: FMCG Shopping - Krish Velkar, Ogilvy
Manage episode 255016692 series 2289800
Contenido proporcionado por Carl Robinson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Carl Robinson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
As voice-assistant technologies become more frequent in many different industries, questions of its influence on those industries themselves become more pertinent. Today’s guest is Krish Velkar from Ogilvy, who joins us to discuss his recent master's dissertation which explored the influence of voice assistants on the purchasing of FMCG products (fast-moving consumer goods).
In this episode, we discuss the history of voice technology and the ways people are beginning to use it more frequently in India as well as globally. Krish gets into what voice tech promises for accessibility, speaking to his grandparents’ adoption of smartphones due to the intuitiveness of voice tech as a UI. He speaks about the idea of low and high involvement purchases, and where voice purchasing is most effective.
We then get into Krish’s actual research, and he takes us through the hypotheses, methods, discoveries, and insights that can be found in his dissertation. He talks about the surveys he made regarding the buying process and the likelihood of repurchase using the Ariel detergent virtual assistant. He also discusses ways companies can optimize the voice-assisted experience, stressing the value of early brand adoption and more anthropomorphic chatbots.
We could be looking at significant developments in the FMCG retail space over the next few years, so Krish’s research couldn’t come at a better time. Tune in to hear more about it.
Links from the show:
- Krish Velkar on LinkedIn
- Krish Velkar on Twitter
- Alexa, are you a salesperson?
- Impact of Voice Assistance on a Consumer’s Purchase Decision for FMCG Products
- Ogilvy
- James Poulter
- Voice2
- University of Bath
- Marketing Week
- VR World
- King’s College
- Professor Ko de Ruyter
- Mark Ritson
- Vixen Labs
- Siri
- IBM Shoebox
- Carnegie Mellon Harpy
Sponsors:
- Voice of the Car Summit << 30% off with VOICETECHCARL
- Robocopy Train the Trainer Bootcamp << 10% off when mentioning the Voice Tech Podcast
Find us here:
★ Support this podcast on Patreon ★86 episodios
Voice Commerce: FMCG Shopping - Krish Velkar, Ogilvy
Voice Tech Podcast: Master AI for B2B Audio Content Marketing in 2025
Compartir
Manage episode 255016692 series 2289800
Contenido proporcionado por Carl Robinson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Carl Robinson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
As voice-assistant technologies become more frequent in many different industries, questions of its influence on those industries themselves become more pertinent. Today’s guest is Krish Velkar from Ogilvy, who joins us to discuss his recent master's dissertation which explored the influence of voice assistants on the purchasing of FMCG products (fast-moving consumer goods).
In this episode, we discuss the history of voice technology and the ways people are beginning to use it more frequently in India as well as globally. Krish gets into what voice tech promises for accessibility, speaking to his grandparents’ adoption of smartphones due to the intuitiveness of voice tech as a UI. He speaks about the idea of low and high involvement purchases, and where voice purchasing is most effective.
We then get into Krish’s actual research, and he takes us through the hypotheses, methods, discoveries, and insights that can be found in his dissertation. He talks about the surveys he made regarding the buying process and the likelihood of repurchase using the Ariel detergent virtual assistant. He also discusses ways companies can optimize the voice-assisted experience, stressing the value of early brand adoption and more anthropomorphic chatbots.
We could be looking at significant developments in the FMCG retail space over the next few years, so Krish’s research couldn’t come at a better time. Tune in to hear more about it.
Links from the show:
- Krish Velkar on LinkedIn
- Krish Velkar on Twitter
- Alexa, are you a salesperson?
- Impact of Voice Assistance on a Consumer’s Purchase Decision for FMCG Products
- Ogilvy
- James Poulter
- Voice2
- University of Bath
- Marketing Week
- VR World
- King’s College
- Professor Ko de Ruyter
- Mark Ritson
- Vixen Labs
- Siri
- IBM Shoebox
- Carnegie Mellon Harpy
Sponsors:
- Voice of the Car Summit << 30% off with VOICETECHCARL
- Robocopy Train the Trainer Bootcamp << 10% off when mentioning the Voice Tech Podcast
Find us here:
★ Support this podcast on Patreon ★86 episodios
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Similar a Voice Tech Podcast: Master AI for B2B Audio Content Marketing in 2025
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue AI Podcast by Gong. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana Fel ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
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