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How to Create Helpful Content & Why It’s Worth Doing
Manage episode 342389587 series 3074731
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In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to provide searchers with more original, authentic, and useful content. It introduces a site-wide ranking signal used (along with many others) to evaluate pages for ranking purposes. In other words, it's an effort by Google to “unspam” the web by pushing irrelevant and low-quality content further down in the search results.
Google's mission is to ‘organize the world's information and make it universally accessible.' Ultimately, this update is just another way they're working to achieve that mission—encouraging website owners/content creators to take a people-first approach to content and offer real value to searchers.
So, what exactly is helpful content? And why is it so important? Let's take a closer look…
Read this article: https://viralsolutions.net/helpful-content/
Need some help reviewing the content on your site and your marketing in general? Request a FREE marketing audit today.
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