The Story Of Royal Enfield - A Cult? Use Case podcast

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MBA Entrepreneur Business JPK

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The story of Royal Enfield - a cult?

3y ago 39:33

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MP3•Episodio en casa

Contenido proporcionado por JPK. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente JPK o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. But the story of how Royal Enfield became the brand it did today is filled with ups and downs, from its robust origins in the early 1950s to the rock bottom that was the 1980s to the lifestyle bike it is today trying to make a presence internationally. Enfield has truly come to epitomise successful business turnarounds and a case study in branding.

In today’s episode we’re joined by Amrit Raj, the author of the best selling book “Indian Icon: A Cult Called Royal Enfield” for which he’s been nominated for the prestigious Gaja Capital Business Book prize 2021.

Tune in!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit turnaround.substack.com

… continue reading

50 episodios

#MBA #Entrepreneur #Business #JPK

Artwork

The story of Royal Enfield - a cult?

13 subscribers

published 3y ago

Compartir

MP3•Episodio en casa

Contenido proporcionado por JPK. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente JPK o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. But the story of how Royal Enfield became the brand it did today is filled with ups and downs, from its robust origins in the early 1950s to the rock bottom that was the 1980s to the lifestyle bike it is today trying to make a presence internationally. Enfield has truly come to epitomise successful business turnarounds and a case study in branding.

In today’s episode we’re joined by Amrit Raj, the author of the best selling book “Indian Icon: A Cult Called Royal Enfield” for which he’s been nominated for the prestigious Gaja Capital Business Book prize 2021.

Tune in!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit turnaround.substack.com

… continue reading

50 episodios

#MBA #Entrepreneur #Business #JPK

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