UN 289 - YPulse. Young Consumers & Media Consumption.

Up Next with Gabriella Mirabelli

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8M ago 29:40

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In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials.

Some highlights that were discussed:

Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu.
When forced to pick between streaming services and social media, 54% of young consumers choose streaming services.
Social platforms are critical to content discovery, with 63% of young consumers saying that seeing show clips on their “for you” page or in their social feed, makes them want to watch shows.
The long and the short of it is … that young consumer preferences are evenly split between short-form and long-form video content .
Smartphones are the favored devices for young consumers to watch content - underscoring the importance of optimizing user experiences for mobile devices.

110 episodios

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