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Cut the BS: The Struggle for Authenticity in Social Media | Untamed Social Podcast
Manage episode 440404662 series 3591447
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In this episode of Untamed Social, Rachel Strella and Laney Goff dive into the ongoing struggle for authenticity in the social media world. With the rise of vanity metrics and AI-driven content, being authentic is more challenging than ever. Rachel and Laney explore how the pressure to present a perfect life online has increased and what it means to stay authentic in both personal branding and business. They share their insights on building a social media strategy that aligns with your unique strengths, discuss leadership’s role in setting the tone for authenticity, and look at some well-known public figures like Ellen DeGeneres and the Kardashians to see if their online personas match reality.
Key Points
- The Struggle for Authenticity in Social Media
- Leadership and Authenticity in Social Media Management
- Right People, Right Seats: Building the Right Team
- Finding Your Voice and Authenticity Online
- How to Align Authenticity with a Social Media Strategy
- Building a Brand on Social Media
- Leveraging Your Authentic Strengths
- Kylie Pitts: An Example of Our Need for Authenticity
- A 'Gummy Secret' to Showing Up
- Real or Not Real: Ellen DeGeneres
- Real or Not Real: Kardashians
- Real or Not Real: Huda Beauty
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