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Genericide: When A Brand Name Becomes Generic (From the AOP Archives)
Manage episode 373358778 series 2434990
Contenido proporcionado por Apostrophe Podcast Network. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Apostrophe Podcast Network o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.
Hosted on Acast. See acast.com/privacy for more information.
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Manage episode 373358778 series 2434990
Contenido proporcionado por Apostrophe Podcast Network. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Apostrophe Podcast Network o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.
Hosted on Acast. See acast.com/privacy for more information.
349 episodios
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Similar a Under the Influence with Terry O'Reilly
Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every subject imaginable — from Artificial Intelligence to Zoology, and everything in between — given by the world's leading thinkers and creators. With TED Talks Daily, find some space in your day to change your perspectives, ignite your curiosity, and learn something new.
…
continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
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…
continue reading
Radio Ahmadiyya - the real voice of Islam is a weekly Radio Broadcast in the Urdu language with the mandate to educate its listeners about Islam and Ahmadiyyat. It presents the teachings of Islam as explained in the Holy Qur'an and by the Holy Prophet of Islam, Muhammad (Peace and Blessings of Allah be on him).
…
continue reading
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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continue reading
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continue reading
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…
continue reading
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…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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The Familiar Strange is a podcast about doing anthropology: that is, about listening, looking, trying out, and being with, in pursuit of uncommon knowledge about humans and culture. Find show notes, plus our blog about anthropology's role in the world, at https://www.thefamiliarstrange.com. Twitter: @tfsTweets. FB: facebook.com/thefamiliarstrange. Instagram: @thefamiliarstrange. Brought to you by your familiar strangers: Ian Pollock, Jodie-Lee Trembath, Julia Brown, Simon Theobald, Kylie Won ...
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