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Genericide: When A Brand Name Becomes Generic (From the AOP Archives)
Manage episode 373358778 series 2434990
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.
Hosted on Acast. See acast.com/privacy for more information.
349 episodios
Manage episode 373358778 series 2434990
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.
Hosted on Acast. See acast.com/privacy for more information.
349 episodios
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