The Truth About Selling on Value vs. Price

Uncle Ron's Porch

This week we're shifting gears to talk about how to effectively market and sell based on value, not just price. Many people claim they're selling on value, but are they truly? Often, businesses get stuck in a price war, focusing solely on cheaper options rather than what real value they can offer their customers. Today, we'll explore the critical distinction between selling on price versus selling on value and why it's essential to target the right audience with your value propositions. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **Value vs. Price in Marketing** Uncle Ron discusses the importance of selling on value rather than price. He emphasizes how focusing solely on lower prices leads to a "race to the bottom," whereas selling on value can attract a different, more loyal customer base. **Real-World Examples** Uncle Ron uses real-world examples like Walmart and luxury retailers (e.g., Tiffany, Louis Vuitton) to illustrate the difference between price-focused and value-focused businesses. He also mentions insurance and plumbing services to show how perceived value plays a crucial role in customer decisions. **Upcoming Content** Uncle Ron announces that this week will focus on ways to sell value to local prospects and how to construct value-focused advertising messages.