The Porch Greatest Hits - Update Your Content for a Boost in Subject Matter Authority

Uncle Ron's Porch

Search engine optimization may seem like an enigma, but fear not! We're here to demystify it and provide you with all the tips, tricks, and cheat codes you need to take your online presence to the next level. In this episode, we'll explore the power of Google's algorithm and how it rewards businesses that recycle and update their existing content. Join us as we uncover the secrets behind maximizing your expertise, authority, and customer experience. Get ready to boost your website's visibility and gain the trust of Google. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. The importance of local search and SEO: Uncle Ron emphasizes the significance of local search and how it can benefit businesses. He explains that nearly half of Google searches are conducted with the intent of finding local businesses. Understanding the principles of SEO and optimizing your website and Google Business listing can help improve your visibility and ranking. 2. The concept of recycling existing content: Uncle Ron introduces the idea of updating and refreshing content that is already performing well on your website. He explains that by adding new and updated information to pages that are already solving problems for users, Google rewards you with increased visibility and credibility. This helps to enhance your overall subject matter authority and improve your website's ranking. 3. The benefits of regularly updating website content: Uncle Ron highlights the advantages of regularly updating your website content. By regularly refreshing and improving your content, you gain credibility with search engine algorithms, leading to higher rankings and increased organic traffic. This can be as simple as rewriting paragraphs or adding new information to videos. Overall, the episode emphasizes the importance of local search, the benefits of recycling and updating existing content, and the impact of regularly refreshing website content for improved SEO and business growth.