Vida Bars with Luisa Salcedo

Unboxing Ecommerce: Operations Behind Online Brands

On this episode of Unboxing Ecommerce, James and Jennifer order from Vida Bars with special guest, Luisa Salcedo. Luisa is a seasoned Fractional COO with over a decade of experience in Operations. She specializes in helping purpose-driven CEOs by implementing operational strategies that eliminate chaos, boost revenue, and empower leaders to innovate and thrive. Throughout her career, she has successfully distributed $3 billion in inventory across CPG and e-commerce, working with major retailers like Costco and Kroger.
Why Vida Bars?
Luisa choose Vida Bars because they offer a sustainable product, they are Latina owned, and she's been very impressed with their seamless e-commerce experience.
Vida Bars: www.thevidabars.com
Research included these sources

• Vida Bars: www.thevidabars.com/pages/about-us
• LinkedIn: www.linkedin.com/company/vidabars/about
• Made in OK: www.madeinoklahoma.net/producer/vida-bars
• Retail Boss: www.retailboss.co/interview-ana-nunez-founder-vida-bars

Curated Technology List

• Shopify: www.shopify.com
• Revenue Hunt: www.revenuehunt.com
• Wholesale Guerilla: www.apps.shopify.com/wholesale-gorilla
• Smile: www.smile.io
• Tolstoy: www.gotolstoy.com/ecommerce

Other Sites mentioned

• Biden-Harris Administration Cracking Down on De Minimis Shipments: https://www.whitehouse.gov/briefing-room/statements-releases/2024/09/13/fact-sheet-biden-harris-administration-announces-new-actions-to-protect-american-consumers-workers-and-businesses-by-cracking-down-on-de-minimis-shipments-with-unsafe-unfairly-traded-products/
• Lighthouse Score: https://developer.chrome.com/docs/lighthouse/performance/performance-scoring
• The Body Keeps the Score: https://en.wikipedia.org/wiki/The_Body_Keeps_the_Score
• Monique Benoit on Unboxing Ecommerce Ep 18
• Mary Wiegand on Unboxing Ecommerce Ep 16

Connect with Luisa:
www.linkedin.com/in/luisasalcedo
www.theefficiencymaven.com

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Have a brand/shopping experience you want us to review? Send us a message at [e-mail]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com