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Reality vs. Expectations To Finding Marketing Talent For Small Businesses [EP.71]
Manage episode 344032446 series 3134789
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Most small business owners either assign the responsibility of digital marketing to their front desk receptionist/administrator (HUGE MISTAKE) or hire a freelancer to handle graphic design, copy writing, analytics, video editing, etc. (EVEN BIGGER MISTAKE). These are the types of mistakes that cost a ton of money to small business owners, only because they tried to SAVE money...but on the wrong things.
Effective marketing requires a combination of skills which vary in cost, respectively, due to their value, time and scarcity,
Posting images on your business social media pages isn't marketing. You're better off teaching your front desk receptionist how to sell and close over the phone.
Hiring one freelancer to handle seven elements of marketing to improve your business and get new customers is a waste of time, energy and money on your part.
Tune in to this episode of Uinfluence and hear Raphael break down the difference between what you think you want and you may actually need with marketing for your small business.
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