98: How to predict employee behaviour using Predictive Behavioural Analytics, with Peter Dorrington, Anthrolytics.io

Truth, Lies and Work

In this episode of Truth, Lies, and Work, we get right into the fascinating world of predictive behavioural analytics with Peter Dorrington, the Chief Strategy Officer and Co-Founder of Anthrolytics.

Peter explains how his groundbreaking work combines data science with behavioural science to provide insights into employee and customer behaviours.

We explore the concept of empathy at scale, predictive analytics, and the ethical considerations surrounding data privacy.

Guest Bio:

Peter Dorrington is the Chief Strategy Officer and Co-Founder of Anthrolytics, a company that combines behavioural science with data science to offer predictive insights into employee and customer behaviours. With over 30 years of experience in data science, Peter is known for inventing predictive behavioural analytics, helping organisations create environments where people thrive and profits soar.

Key Quotes:

- "Empathy is the biggest driver of loyalty when other factors are broadly equal."

- "Just because you can, doesn't mean you should. Ethical considerations are paramount in data science."

Resources Mentioned:

- https://anthrolytics.io

- Peter Dorrington on LinkedIn: https://linkedin.com/in/peterdorrington

If you enjoyed this episode, please leave us a review and subscribe to stay updated on future episodes. Have a question or topic you'd like us to cover? Reach out to us on social media or through our website.

Join us next week for our "This Week in Work" episode, where we round up the latest in the workplace world and answer your questions. Don't forget to subscribe and leave a review! See you on Tuesday!

General Support with Mental Health and Well-being

If you have been affected by any of the themes in this episode, or are currently struggling with your mental health, the following resources may be useful.

Mind website: https://www.mind.org.uk/information-support/

If you are feeling in distress or despair, including feelings of suicide, please do consider calling the Samaritans for free on 116 123 (UK) or email [e-mail] (Rest of World)

Connect with Al and Leanne

Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/

Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/

Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne

Email: [e-mail]

Book a Call with Al & Leanne: https://oblonghq.com/book/

00:00 The Importance of Trust in Technology Use

00:52 Introducing 'Truth, Lies, and Work' Podcast

01:23 The Power of Predictive Behavioural Analytics

02:14 Meet Peter Darrington: The Mind Behind Predictive Analytics

02:47 Exploring Empathy in the Digital Age

03:14 The Journey to Predictive Behavioural Analytics

04:05 Understanding Empathy: Cognitive, Emotional, and Compassionate

05:05 Empathy at Scale: Bridging Human Connection Digitally

07:04 Predictive Analytics for Employee and Customer Insights

20:06 Empigraphic Segmentation: A New Approach to Understanding Emotions

21:51 Employee Engagement and Predictive Analytics

23:18 Predicting Employee Attrition and Engagement

24:02 The Future of Predictive Behavioural Analytics

24:28 Understanding Employee Turnover: Beyond the Last Straw

25:29 The Emotional Landscape of Teams: Insights for Leaders

26:57 Predictive Analytics in Employee Behaviour

27:34 Surprising Findings: Happiness, Surveys, and Predictions

30:23 Ethical Considerations in Data Collection and Analysis

31:26 Transparency and Data Collection: A Delicate Balance

32:46 The Power of Actionable Insights for Employee Well-being

35:44 AI and Automation: The Double-Edged Sword

37:36 Personal Journey: From Disaffection to Passion

39:58 Addressing the Potential for Misuse of Emotion AI

43:03 Reflections and Takeaways from the Interview

44:51 Exploring Anthrolytics: Next Steps and Resources

45:34 Closing Remarks and Encouragement to Subscribe