Mayur Gupta (Gannett) | Using Data and Creativity to Drive Marketing

Trndsttrs Media Podcast

Mayur Gupta is the Former Chief Marketing Officer at Freshly where he led a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week.
Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility.
Mayur also sits on the Board of Directors of Gannett and D’Addario, guiding the C-Suite in their respective digital transformation and growth journeys.
Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.
He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands.

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