25 Examples of Great Small Business Brands

Tricks of the Trade(mark)

#Business #Did You Know #Tricks Of The Trademark

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

hace un año 7:24

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Great brands are everywhere – you just have to look!

The post 25 Examples of Great Small Business Brands appeared first on Erik M Pelton & Associates, PLLC.

149 episodios

Tricks of the Trade(mark)

25 Examples of Great Small Business Brands

Tricks of the Trade(mark)

published hace un año

MP3•Episodio en casa

Great brands are everywhere – you just have to look!

The post 25 Examples of Great Small Business Brands appeared first on Erik M Pelton & Associates, PLLC.

149 episodios

#Business #Did You Know #Tricks Of The Trademark

Todos los episodios

Tricks of the Trade(mark)

1
25 (More) Peltonisms 5:42

hace 9 weeks5:42

5:42

Erik shares 25 bonus Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/ The post 25 (More) Peltonisms appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
Tricks of the Trademark – That’s a Wrap (final episode) 3:34

hace 10 weeks3:34

3:34

Our final (for now!) podcast and some reflections from Erik in this special episode. The post Tricks of the Trademark – That’s a Wrap (final episode) appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
3 Reasons for a Trademark Watch Service 2:11

hace 11 weeks2:11

2:11

Why monitor your registered trademark? Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at https://www.erikpelton.com/services/trademark-monitoring/ The post 3 Reasons for a Trademark Watch Service appeared first on Erik M Pelton & Associates, PLLC .…

Tricks of the Trade(mark)

1
25 Peltonisms 5:54

hace 12 weeks5:54

5:54

Erik shares 25 of his favorite Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/ The post 25 Peltonisms appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
A Quick and Easy Guide to Doing A Trademark Clearance Search 1:54

hace 13 weeks1:54

1:54

Searching for potential conflicts is an important step in the trademark process. In this episode, Erik shares key tips to consider whether searching on your own or with an experienced attorney. The post A Quick and Easy Guide to Doing A Trademark Clearance Search appeared first on Erik M Pelton & Associates, PLLC .…

Tricks of the Trade(mark)

1
25 Top Tips from 25 Years 11:24

hace 14 weeks11:24

11:24

Our top 25 (not just trademark) tips distilled from 25 years of building bold brands—including our own. The post 25 Top Tips from 25 Years appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
Trademarks for Beginners 2:42

hace 15 weeks2:42

2:42

New to the trademark registration process? Erik shares top tips to help you go from beginner to expert in this episode. The post Trademarks for Beginners appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
25 Office Action Response Tips 5:11

hace 16 weeks5:11

5:11

Knowing how to compile an effective response is key when faced with an Office Action. Erik shares 25 top tips in this episode. The post 25 Office Action Response Tips appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
What is the Supplemental Register? 2:09

hace 17 weeks2:09

2:09

How does the Supplemental Register differ from the Principal Register? Erik explains the key elements in this episode. The post What is the Supplemental Register? appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
25 Trademark Renewal Tips 5:48

hace 18 weeks5:48

5:48

Erik shares important things to know when it comes to renewing a trademark registration in this episode. The post 25 Trademark Renewal Tips appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
Why Filing a Trademark Application Without a Lawyer is a Big Mistake 2:20

hace 19 weeks2:20

2:20

Top 3 reasons to hire an attorney to file your trademark application. The post Why Filing a Trademark Application Without a Lawyer is a Big Mistake appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
25 Great Logos 10:17

hace 21 weeks10:17

10:17

Erik shares his favorite logos and what elements make them powerful branding tools in this episode. The post 25 Great Logos appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
The Value of a Trademark Registration 3:21

hace 21 weeks3:21

3:21

Erik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for businesses. The post The Value of a Trademark Registration appeared first on Erik M Pelton & Associates, PLLC .…

Tricks of the Trade(mark)

1
25 Differences Between Patent, Copyright and Trademark 6:31

hace 22 weeks6:31

6:31

Erik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode. The post 25 Differences Between Patent, Copyright and Trademark appeared first on Erik M Pelton & Associates, PLLC .

Tricks of the Trade(mark)

1
25 Reasons I Love Trademarks 7:48

hace 24 weeks7:48