Episode 17 - Starting a Marketing Business with John Smiddy

Traversing Entrepreneurship

John Smiddy is the Founder and Managing Partner of LeadPlan Marketing, an agency that helps entrepreneurs reach a larger audience so they can be more successful with their business by putting their client's best interests first and making each and everyone a fan for life. John has helped market and scale over 200 companies in various industries over the past 10 years. He is the host of “The Marketing Fundamentals Podcast” and the creator of the “5 Pillars of Sales Conversions” formula used at LeadPlan Marketing.

John joins me today to discuss his entrepreneurial journey from a budding marketing ambassador for SkullCandy to becoming an owner of his own marketing firm. He shares the key strategies he uses that have helped propel his business to success and maintain a strong company culture. John also explains how his organizational structure has changed Post-Covid and the value of having a work-life balance.

“But the truth is, if it was easy, everybody would be doing it.” – John Smiddy

This week on Traversing Entrepreneurship:

• John’s background and his inspiration to become a business marketer
• The life-changing deal and sacrifices he made along with his wife to start a business venture
• The type of mindset and strategy John implements when his business begins to falter
• How John developed a productive business structure in an unfamiliar industry
• Ways John achieved a balance of company productivity and steady income with his team
• The importance of outsourcing tasks so you can make the biggest impact on your business
• Practices to mitigate company mishaps
• How Covid changed the marketing industry and elevated his company’s work culture.

Our Favorite Quotes:

• “It’s ok to not be an entrepreneur. It’s not for everyone.” – John Smiddy
• “Knowing the concept of the risk that you're taking is a massive understatement.” - Derek Dall’Olmo
• “…with being able to work remote and Zoom, there's no reason that companies can't be work-life balanced, and it does not have to impact productivity at all.” – John Smiddy
• “Don't focus on the negatives, because otherwise, if you start retreating, there is nothing back there to stop you from retreating.”-Derek Dall’Olmo

Connect with John Smiddy:

• LeadPlan Marketing Website
• John Smiddy on Facebook
• John Smiddy on Instagram
• John Smiddy on LinkedIn
• Email: [e-mail]

About TreMonte Tax Solutions and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan, and beyond. In each episode, host Derek Dall’Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek Dall’Olmo is the founder of TreMonte Tax Solutions, a tax planning firm that serves business owners and entrepreneurs. This show is for informational purposes only and should not be relied upon for investment decisions.

Email Derek Dall’Olmo at [e-mail] with questions, comments, and to schedule a one-on-one conversation.

Follow Derek on LinkedIn.

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