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Contenido proporcionado por Ted DeBettencourt. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ted DeBettencourt o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Bo Royal: Navigating the PPC Landscape

22:30
 
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Manage episode 412829752 series 3501228
Contenido proporcionado por Ted DeBettencourt. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ted DeBettencourt o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the growth of a Philadelphia-based injury law firm has equipped him with the expertise to help small and medium-sized law firms multiply their revenue. Leveraging insights gained from managing $250 million in annual advertising budgets, Bo and his co-founder, Jake Barufkin, specialize in scaling digital ad revenue and ROI for their clients, bringing brands to 9+ figures in online ad revenue.

In this episode, Ted and Bo Royal discuss:

  • From PPC career beginnings to agency ownership
  • Navigating the challenges of entrepreneurship
  • Strategies for PPC success in the legal industry
  • The evolving landscape of PPC marketing

Key Takeaways:

  • Bo's journey into the PPC world, culminating in founding Pareto PPC, highlights the power of the Pareto Principle - 20% of efforts yielding 80% of results.
  • As PPC evolves, automation will become more prevalent, shifting the focus from technical tasks to strategic marketing initiatives.
  • With diverse tactics like OTT and social ads, tracking ROI becomes challenging, necessitating a holistic approach that considers trends in direct traffic, branded searches, and organic traffic.
  • The prospect of Google acquiring HubSpot hints at a future where the tech giant offers end-to-end marketing solutions, from first impression to purchase, transforming the digital marketing landscape.
  • The future of PPC professionals lies in being proficient marketers who leverage data for strategic decision-making rather than solely focusing on technical platform operations.

"I tell my team this all the time. Most of the impactful work that a PPC marketer does today actually doesn't happen within the platform. It happens outside the platform." — Bo Royal

Connect with Bo Royal:

Website: https://paretoppc.com/ & https://legal.paretoppc.com/

Email: bo@paretoppc.com

YouTube: https://www.youtube.com/@ParetoLegal

LinkedIn: https://www.linkedin.com/in/bo-royal/

Instagram: https://www.instagram.com/paretolegal/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

31 episodios

Artwork
iconCompartir
 
Manage episode 412829752 series 3501228
Contenido proporcionado por Ted DeBettencourt. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ted DeBettencourt o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the growth of a Philadelphia-based injury law firm has equipped him with the expertise to help small and medium-sized law firms multiply their revenue. Leveraging insights gained from managing $250 million in annual advertising budgets, Bo and his co-founder, Jake Barufkin, specialize in scaling digital ad revenue and ROI for their clients, bringing brands to 9+ figures in online ad revenue.

In this episode, Ted and Bo Royal discuss:

  • From PPC career beginnings to agency ownership
  • Navigating the challenges of entrepreneurship
  • Strategies for PPC success in the legal industry
  • The evolving landscape of PPC marketing

Key Takeaways:

  • Bo's journey into the PPC world, culminating in founding Pareto PPC, highlights the power of the Pareto Principle - 20% of efforts yielding 80% of results.
  • As PPC evolves, automation will become more prevalent, shifting the focus from technical tasks to strategic marketing initiatives.
  • With diverse tactics like OTT and social ads, tracking ROI becomes challenging, necessitating a holistic approach that considers trends in direct traffic, branded searches, and organic traffic.
  • The prospect of Google acquiring HubSpot hints at a future where the tech giant offers end-to-end marketing solutions, from first impression to purchase, transforming the digital marketing landscape.
  • The future of PPC professionals lies in being proficient marketers who leverage data for strategic decision-making rather than solely focusing on technical platform operations.

"I tell my team this all the time. Most of the impactful work that a PPC marketer does today actually doesn't happen within the platform. It happens outside the platform." — Bo Royal

Connect with Bo Royal:

Website: https://paretoppc.com/ & https://legal.paretoppc.com/

Email: bo@paretoppc.com

YouTube: https://www.youtube.com/@ParetoLegal

LinkedIn: https://www.linkedin.com/in/bo-royal/

Instagram: https://www.instagram.com/paretolegal/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

31 episodios

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