Torsion Talk S8 Ep89: Mastering New Door Sales—Strategies to Close Deals and Win Customers

Torsion Talk - The Garage Door Industry Podcast

In this episode of Torsion Talk, Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to elevate your sales game.

1. Sales Is Everywhere:Ryan challenges the mindset that only "salespeople" do sales, emphasizing that everyone in the garage door industry—whether owners, technicians, or customer service reps—is involved in sales. Embracing this fact is critical for business growth.

2. Setting a Sales Philosophy:Drawing from his experience, Ryan explains the importance of adopting a value-first approach rather than leading with price. He shares why creating a reputation for quality and service is essential for long-term success, even if you start with competitive pricing.

3. The New Door Sales Process:Ryan outlines a structured and professional process for selling new doors, covering every step:

• Customer Contact: Building rapport from the first phone call.

• Consultation Options: Offering in-person, showroom, or virtual consultations to meet customer needs.

• Preparation: Preparing mentally, emotionally, and with the right tools before the appointment.

4. On-Site Strategies:Learn Ryan’s proven techniques for building trust and gathering critical information during site visits:

• Using open-ended questions to understand the customer's motivations, preferences, and budget.

• Presenting tailored solutions with visual aids, including door renderings and samples.

• Offering tiered options to help customers balance aesthetics, functionality, and cost.

5. Overcoming Objections:Discover how to handle objections gracefully and why scheduling a follow-up meeting before leaving the first appointment is key to maintaining momentum in the sales process.

6. The Importance of Personal Touches:Ryan shares how small gestures—like offering a coffee or sending a handwritten thank-you card—can make your business stand out in a competitive market.

7. Leveraging Automation with a Human Touch:Explore how combining automation tools, such as follow-up emails and drip campaigns, with personalized outreach can significantly boost your closing rate.

8. Building Long-Term Relationships:Ryan emphasizes the value of consistent follow-up, revisiting customers for large jobs, and maintaining open communication to close deals and generate referrals.

9. Key Takeaways for Success:

• Always schedule a follow-up appointment before leaving.

• Be prepared to customize solutions based on the customer's needs and budget.

• Balance automation with human effort to create meaningful customer experiences.

Closing Thoughts:Ryan concludes with a reminder that success in sales isn’t about cutting corners—it’s about putting in the effort to deliver value and building trust. He invites listeners to share their own sales tips and experiences to continue improving as a community.

Whether you’re new to door sales or looking to refine your process, this episode is packed with actionable insights to help you close more deals and grow your business. Tune in and elevate your sales game!

Learn more about the Virtual Door Dealer Conference at:

https://virtualdoordealerconference.com/2024

Learn more about Garage Door U Summit 2025 at:

https://garagedoorsummit.com/

Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠https://markinuity.com/⁠

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