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Contenido proporcionado por Top 3 For Tech Marketers Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Top 3 For Tech Marketers Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Ways to Use Video to Fuel Your B2B Marketing Strategy

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Contenido proporcionado por Top 3 For Tech Marketers Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Top 3 For Tech Marketers Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Tyler Lessard is the Chief Marketing Officer at Vidyard, where he’s responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment and customer experience.

Tyler joins Renee Yeager to share his Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy. During their discussion, Tyler breaks down how to build awareness and interest using top of the funnel videos, how to fuel demand gen efforts in the middle of the funnel to quality and progress opportunities, and how to unleash the power of video to empower your sales team. Renee and Tyler also discuss how to incorporate video as a way to build more person connections and stand out from the competition.

  continue reading

34 episodios

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Manage episode 212947780 series 1384539
Contenido proporcionado por Top 3 For Tech Marketers Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Top 3 For Tech Marketers Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Tyler Lessard is the Chief Marketing Officer at Vidyard, where he’s responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment and customer experience.

Tyler joins Renee Yeager to share his Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy. During their discussion, Tyler breaks down how to build awareness and interest using top of the funnel videos, how to fuel demand gen efforts in the middle of the funnel to quality and progress opportunities, and how to unleash the power of video to empower your sales team. Renee and Tyler also discuss how to incorporate video as a way to build more person connections and stand out from the competition.

  continue reading

34 episodios

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