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24. Driving a Cultural Connection
Manage episode 341944866 series 3397880
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In this episode of To the Point, we explore the impact that culture and diversity have in the world of automotive marketing and sales – and the challenges businesses face to effectively connect the dots in the space.
About Our Guests
Fran Westbrooks
Fran is the founder and president of Boulevard, a Detroit-based advertising agency. Prior to founding Boulevard, Fran spent over 20 years leading the largest multicultural agency in the country as an award-winning VP, creative director, and writer in Detroit and New York, building global brands such as Verizon, Subway, US Census 2010, Chrysler, Chevrolet, Ford, Jeep, Lincoln, Walmart, and Bermuda Tourism.
Angela Spencer Ford
Angela, a managing partner at Boulevard, has 20 years of experience in developing and delivering national multicultural platforms, partnership initiatives, and business development growth with clients such as Walmart, Verizon, AARP, and Chemical/TCF Bank. Angela also has more than 15-plus years of multicultural ad agency experience working in the automotive industry supporting Jeep, Dodge, and Chrysler brands.
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