Unique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships

TicketManager All Access Interview Series

TicketManager All Access Interview Series

51:40

Despite having a strong product idea, Reid Hoffman’s first startup collapsed, forcing him to return investors’ capital. This tough experience reshaped his approach to entrepreneurship. By embracing failure, iterating quickly, and adapting relentlessly, he went on to become a leader at PayPal and later, the co-founder of LinkedIn. In this episode, Reid shares the concept of blitzscaling, which prioritizes speed over perfection, smart strategies for taking risks, and insights on achieving rapid market dominance. In this episode, Hala and Reid will discuss: (00:00) Introduction (01:32) Building Impact-Driven Businesses (02:56) Why We Need More Entrepreneurs (04:31) The Vision Behind LinkedIn’s Success (06:43) Lessons from a Failed Startup (09:26) Making Quick, Intense Decisions at PayPal (12:39) Blitzscaling: Prioritizing Speed Over Efficiency (18:10) Maintaining Company Culture While Scaling (21:20) The Power of Early Market Dominance (25:01) The Five Stages of Company Growth (28:54) Strategies for Taking Intelligent Risks (31:44) Why Product Perfection Delays Success (33:25) Pivoting Early to Seize New Opportunities (36:18) Entrepreneurship as a Team Sport Reid Hoffman is an entrepreneur, investor, partner at Greylock, and co-founder of LinkedIn and Inflection AI. He was an executive at PayPal and a founding investor in several companies, including OpenAI. Reid actively supports various non-profits and has received numerous accolades, including an honorary CBE from the Queen of England and the Salute to Greatness Award from the Martin Luther King Jr. Center for his philanthropic efforts. Resources Mentioned: Reid’s Book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies : amzn.to/4jnQkfQ Sponsored By: OpenPhone - Get 20% off 6 months at openphone.com/PROFITING Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast…

hace 3 años 30:43

MP3•Episodio en casa

Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.

86 episodios

#Business #TicketManager

Unique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships

published hace 3 años

MP3•Episodio en casa

86 episodios

#Business #TicketManager

Todos los episodios

1
Green Jackets & Global Marketing: A Masters Week Conversation 27:29

hace 6 días27:29

27:29

In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.…

1
Grand Slam: The Business of Baseball with Scott Boras 36:31

hace 6 weeks36:31

36:31

In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.

1
2024 Year-End Highlights from the All Access Interview Series Podcast 26:39

hace 17 weeks26:39

26:39

In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.

1
Exploring How Partnerships Play a Pivotal Role for Deloitte 23:09

hace 19 weeks23:09

23:09

Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.

1
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 22:00

hace 23 weeks22:00

22:00

Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.

1
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 23:02

hace 37 weeks23:02

23:02

Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.…

1
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 22:06

hace 39 weeks22:06

22:06

Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.

1
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 17:26

hace 45 weeks17:26

17:26

Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.…

1
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 29:47

hace 48 weeks29:47

29:47

Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.

1
A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark 41:24

hace 50 weeks41:24

41:24

Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One .…

1
Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy 24:10

hace 52 weeks24:10

24:10

Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.

1
Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations 27:27

hace 1 year27:27

27:27

Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.…

1
How a Boutique Firm Survives and Thrives in the Sports Partnership Arena 36:11

hace 1 year36:11

36:11

Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.

1
The Data Tipping Point for Sports Properties & Brands 31:36

hace 1 year31:36

31:36

Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.…

1
Charting Sponsorship’s Progress and Where the Industry Goes from Here 26:21

hace 1 year26:21