The Role Of Partnerships In The IBM Transformation Story TicketManager All Access Interview Series podcast

Artwork

Business TicketManager

Player FM - Internet Radio Done Right

Agregado hace cuatro años

Contenido proporcionado por TicketManager. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente TicketManager o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

<

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/threshold-1347809">Threshold</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/threshold-1347809">Threshold</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/threshold-1347809">Threshold</a></span> podcast artwork

1
Threshold

Cancelar la suscripción

hace 11 díashace 11d ago

Cancelar la suscripción

Mensual

Threshold is a Peabody Award-winning documentary podcast about our place in the natural world. Each season, we take listeners on a journey into the heart of a complex environmental story, asking how we got here and where we might be headed. In our latest season, Hark, we hand the mic over to our planet-mates and investigate what it means to truly listen to nonhuman voices—and the cost if we don't. With mounting social and ecological crises, what happens when we tune into the life all around us? Threshold is nonprofit, listener-supported, and independently produced.

TicketManager All Access Interview Series « »
The Role of Partnerships in the IBM Transformation Story

hace 2 años 32:01

Compartir

MP3•Episodio en casa

Contenido proporcionado por TicketManager. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente TicketManager o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Chris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer buying committees and the ability to follow the data to track impact and return on investment.

… continue reading

85 episodios

#Business #TicketManager

Artwork

The Role of Partnerships in the IBM Transformation Story

TicketManager All Access Interview Series

published hace 2 años

Compartir

MP3•Episodio en casa

Contenido proporcionado por TicketManager. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente TicketManager o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Chris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer buying committees and the ability to follow the data to track impact and return on investment.

… continue reading

85 episodios

#Business #TicketManager

Todos los episodios

×

Artwork

1
Grand Slam: The Business of Baseball with Scott Boras 36:31

hace 4 weeks36:31

Reproducir más Tarde

Reproducir más Tarde

36:31

In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.

Artwork

1
2024 Year-End Highlights from the All Access Interview Series Podcast 26:39

hace 15 weeks26:39

Reproducir más Tarde

Reproducir más Tarde

26:39

In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.

Artwork

1
Exploring How Partnerships Play a Pivotal Role for Deloitte 23:09

hace 17 weeks23:09

Reproducir más Tarde

Reproducir más Tarde

23:09

Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.

Artwork

1
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 22:00

hace 21 weeks22:00

Reproducir más Tarde

Reproducir más Tarde

22:00

Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.

Artwork

1
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 23:02

hace 35 weeks23:02

Reproducir más Tarde

Reproducir más Tarde

23:02

Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.…

Artwork

1
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 22:06

hace 37 weeks22:06

Reproducir más Tarde

Reproducir más Tarde

22:06

Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.

Artwork

1
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 17:26

hace 43 weeks17:26

Reproducir más Tarde

Reproducir más Tarde

17:26

Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.…

Artwork

1
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 29:47

hace 46 weeks29:47

Reproducir más Tarde

Reproducir más Tarde

29:47

Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.

Artwork

1
A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark 41:24

hace 48 weeks41:24

Reproducir más Tarde

Reproducir más Tarde

41:24

Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One .…

Artwork

1
Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy 24:10

hace 50 weeks24:10

Reproducir más Tarde

Reproducir más Tarde

24:10

Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.

Artwork

1
Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations 27:27

hace 1 year27:27

Reproducir más Tarde

Reproducir más Tarde

27:27

Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.…

Artwork

1
How a Boutique Firm Survives and Thrives in the Sports Partnership Arena 36:11

hace 1 year36:11

Reproducir más Tarde

Reproducir más Tarde

36:11

Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.

Artwork

1
The Data Tipping Point for Sports Properties & Brands 31:36

hace 1 year31:36

Reproducir más Tarde

Reproducir más Tarde

31:36

Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.…

Artwork

1
Charting Sponsorship’s Progress and Where the Industry Goes from Here 26:21

hace 1 year26:21

Reproducir más Tarde

Reproducir más Tarde

26:21

Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.

Artwork

1
Student-Athletes in Cars Getting Washed: Zips’ Innovative Collegiate Sports Approach 22:58

hace 1 year22:58

Reproducir más Tarde

Reproducir más Tarde

22:58

Mark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

Escucha más de 500 temas

Escucha este programa mientras exploras