Ep. 82: Seasoned marketing executive discusses industry evolution and artist support

Thriving Musician Podcast

In this episode of the Thriving Musician Podcast, host Spenser welcomes Carolyn Ortiz, a marketing and operations expert with over 20 years of experience in the music industry. Carolyn shares her journey from working at major corporations to founding her own record label and creative agency, Big Ass Kids. Through candid discussions, Carolyn highlights the critical importance of financial literacy in the music industry, drawing parallels between running a music career and operating a business. She also delves into her experiences balancing career and family life, offering invaluable advice for musicians and entrepreneurs alike. The episode explores the unique offerings of the Big Ass Kids' 'Playground,' a dedicated platform for connecting vetted music professionals with artists in need. Tune in to gain insights on achieving financial stability, effectively managing time, and navigating the complex layers of the music industry with Carolyn Ortiz. 00:00 Introduction to Carolyn Ortiz 02:07 Carolyn's Early Career and Ambitions 03:17 Transition to Music Industry 05:27 Founding Big Ass Kids 08:23 Balancing Business and Personal Life 12:33 Financial Advice for Musicians 17:34 The Reality of Running a Music Business 28:46 Navigating Life's Seasons as an Artist 31:19 Exploring Diverse Music Careers 33:10 Balancing Parenthood and Career 36:46 Navigating Financial Decisions in Business 41:11 Introducing Big Ass Kids 45:36 Building the Playground Community 53:20 Conclusion and Final Thoughts www.moneymaestroblog.com/ep-82