Is the Influencer Economy Beginning to Crack? (436)

This Old Marketing

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Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

The Paramount/Skydance deal is finally done...we think.

Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

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This week's links:

Power Slap and Dana White

Paramount Skydance Deal

Spotify's Continuing Shift to Video

Influencers Aren't Getting Famous Like They Used To

BusinessWeek's Print Move

Mohawk Chevy on TikTok

ArtBotAI

Trump to Speak at Bitcoin Conference

The Rise of AI Content

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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