Behind the scenes of a £300m fundraising appeal & Amnesty International UK CEO interview

Third Sector Podcast

Lucinda and Andy are joined by Liz Tait, fundraising director at Great Ormond Street Hospital Children’s Charity, to discuss progress with the charity’s biggest and most ambitious fundraising appeal to date.

Liz describes the planning process, including the use of campaign peaks to structure and maintain momentum during the multi-year appeal. She provides insight into Gosh Charity’s use of new fundraising methods, such as gaming and streaming channels, and shares learnings for other charities planning appeals during the cost-of-living crisis.

Also in the episode, Andy shares some highlights from his recent interview with Sacha Deshmukh, chief executive of Amnesty International UK. These include fixed term contracts for charity bosses and a ban on AIUK running TV adverts.

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Read the transcript.

The interview with Liz Tait was recorded prior to news coverage alleging improper practices by fundraising agencies contracted by Gosh Charity.

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