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Segmenting Audience Mindsets with Andrew McIntyre
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Contenido proporcionado por Tandi Palmer Williams, Patternmakers and Tandi Palmer Williams. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tandi Palmer Williams, Patternmakers and Tandi Palmer Williams o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
My guest today is Andrew McIntyre, co-founder of MHM (Morris Hargreaves McIntyre), one of the world’s biggest and best consultancies specialising in the culture sector. He joins me today to discuss psychographic culture segments, which reveal how a person’s value system and beliefs shape their engagement patterns and the type of messaging they are receptive to.
Andrew discusses how psychographics help to understand deep-seated values and cultural beliefs and the role people perceive culture will play in their lives.
We talk about COVID-19, the online experience for the different segments and what he believes organisations should focus on moving forward. Stay tuned toward the end of the episode for a new segment where I share the most clicked item in our latest newsletter and why people found it so interesting.
LINKS
Andrew’s Twitter: @mhmandrew
MHM Culture Segments https://mhminsight.com/culture-segments
‘The Unusual Suspects’ Data Warehouse R&D Report
Andrew’s thought leadership series ‘Culture in Lockdown’:
PART 1: We can do digital, can we do strategy?
PART 2: The 7 Pillars of Audience-focus
PART 3: Covid Audience Mindsets
Creative Victoria Audience Atlas
Audience Outlook Monitor Australia - Key Findings March 2021
The NFT craze, explained in the Los Angeles Times
Supported by Creative Victoria, Theory of Creativity Season 2 is focussed on 'Real Change and Renewal'. Tune in on the first Tuesday of the month as Patternmakers Managing Director Tandi Palmer Williams speaks with experts in audience trends, strategic planning, organisational change and resilience.
CONNECT
Connect with Tandi Palmer Williams:
LinkedIn: https://www.linkedin.com/in/tandiwilliams/
Instagram: @thepatternmakers
Twitter: @tandi_will
Facebook: @thepatternmakers.com.au
Visit the website of research agency Patternmakers: https://www.thepatternmakers.com.au/
Stay in the loop with all the latest research, tools and resources for growing cultural organisations. Subscribe for the monthly Culture Insight & Innovation Updates: http://eepurl.com/gnwrUf
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