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$neakerheads (Young Money)
Manage episode 310064589 series 3047434
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On this episode, we look at one of the most lucrative and unexpected ways to strike it big today: buying and reselling shoes.
It all started with young sneaker heads in the 90s, buying up the coolest kicks in Brooklyn and Covent Garden.
Over the years, shoe reselling ballooned from these humble roots into a multimillion pound industry defined by secret locations, snaking queues, and increasingly stretched prices. A single trader can haul in tens of thousands of pounds in a single sitting - at home, on the computer. But for how long can this continue?
To get to the sole of the matter, Daniel Lane and Cameron Ho hop on the #56 bus from the City of London to see one sneaker head flex his collection in his Clerkenwell flat.
Then they head back to Fidelity's recording studio to talk money and motivations with a top up-and-coming player in the London market.
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It all started with young sneaker heads in the 90s, buying up the coolest kicks in Brooklyn and Covent Garden.
Over the years, shoe reselling ballooned from these humble roots into a multimillion pound industry defined by secret locations, snaking queues, and increasingly stretched prices. A single trader can haul in tens of thousands of pounds in a single sitting - at home, on the computer. But for how long can this continue?
To get to the sole of the matter, Daniel Lane and Cameron Ho hop on the #56 bus from the City of London to see one sneaker head flex his collection in his Clerkenwell flat.
Then they head back to Fidelity's recording studio to talk money and motivations with a top up-and-coming player in the London market.
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