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Jason Barnard on taking a deep dive into Brand SERPs
Manage episode 282876921 series 2860562
Contenido proporcionado por Yoast and Yoast SEO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yoast and Yoast SEO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.
This is what you will learn by listening to the podcast:
- The importance of the About us page
- How to discover if there's a Brand SERP for your own brand or if one is starting to form
- How to explain to Google that you are a certain entity and your namesakes are not you
- Maintaining your knowledge panel
- The importance of rich site links in your Brand SERP
- That knowledge panels differ around the world
27 episodios
Compartir
Manage episode 282876921 series 2860562
Contenido proporcionado por Yoast and Yoast SEO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yoast and Yoast SEO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.
This is what you will learn by listening to the podcast:
- The importance of the About us page
- How to discover if there's a Brand SERP for your own brand or if one is starting to form
- How to explain to Google that you are a certain entity and your namesakes are not you
- Maintaining your knowledge panel
- The importance of rich site links in your Brand SERP
- That knowledge panels differ around the world
27 episodios
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Similar a The Yoast SEO podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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