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Christi Olson on Search Engine Marketing
Manage episode 282876924 series 2860562
Contenido proporcionado por Yoast and Yoast SEO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yoast and Yoast SEO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.
A glimpse of the discussed topics:
- 3:35 - Name changes of Bing and the components of the algorithm
- 6:50 - What SEOs can learn from SEA tactics - and the other way around
- 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
- 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
- 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
- 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?
- 41:20 - Important Bing Webmaster tools updates from the past months
27 episodios
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Manage episode 282876924 series 2860562
Contenido proporcionado por Yoast and Yoast SEO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yoast and Yoast SEO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.
A glimpse of the discussed topics:
- 3:35 - Name changes of Bing and the components of the algorithm
- 6:50 - What SEOs can learn from SEA tactics - and the other way around
- 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
- 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
- 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
- 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?
- 41:20 - Important Bing Webmaster tools updates from the past months
27 episodios
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Similar a The Yoast SEO podcast
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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