How To Stop Chasing Customers And Build A Cult? : Chris Kneeland The Yaag Project podcast

Artwork

Yaagneshwaran Ganesh B2bmarketing Yaag Yaagneshwaran Society Philosophy Religion B2B Marketing Marketing SaaS B2B B2B SaaS ABM MarTech

Contenido proporcionado por Yaagneshwaran Ganesh. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaagneshwaran Ganesh o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

The Yaag Project « »
How to stop chasing customers and build a cult? : Chris Kneeland

3y ago 44:44

Compartir

MP3•Episodio en casa

Contenido proporcionado por Yaagneshwaran Ganesh. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaagneshwaran Ganesh o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?" Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he talks about: --> What exactly is a cult? How can a startup realistically build it? --> Why should you stop chasing customers and build a cult in the first place? --> Why word of mouth doesn't always start from customers? And more importantly, why have 'brand advocacy' ahead of 'brand awareness?' --> What's the right stage of the business to start a cult? --> How do you measure progress while building a cult? ---> Why is Chris against the idea of consumption metrics and a lot more...

… continue reading

134 episodios

#Yaagneshwaran Ganesh #B2bmarketing #Yaag #Yaagneshwaran #Society #Philosophy #Religion #B2B Marketing #Marketing #SaaS #B2B #B2B SaaS #ABM #MarTech

Artwork

How to stop chasing customers and build a cult? : Chris Kneeland

The Yaag Project

16 subscribers

published 3y ago

Compartir

MP3•Episodio en casa

Contenido proporcionado por Yaagneshwaran Ganesh. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaagneshwaran Ganesh o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?" Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he talks about: --> What exactly is a cult? How can a startup realistically build it? --> Why should you stop chasing customers and build a cult in the first place? --> Why word of mouth doesn't always start from customers? And more importantly, why have 'brand advocacy' ahead of 'brand awareness?' --> What's the right stage of the business to start a cult? --> How do you measure progress while building a cult? ---> Why is Chris against the idea of consumption metrics and a lot more...

… continue reading

134 episodios

#Yaagneshwaran Ganesh #B2bmarketing #Yaag #Yaagneshwaran #Society #Philosophy #Religion #B2B Marketing #Marketing #SaaS #B2B #B2B SaaS #ABM #MarTech

Todos los episodios

×

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

Escucha más de 500 temas