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From Kate Spade's Director to Entrepreneur: Jamie Banks' Dive into Swimwear
Manage episode 378642846 series 2963516
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Dive into the captivating journey of Jamie Banks, the creative force behind the luxury women's swim and resort wear brand, Change of Scenery. From thriving as the Design Director for prestigious brands like Kate Spade and Shoshanna to establishing her own distinctive brand, Jamie lets us in on her colorful life, filled with fashion, fearless decisions, and the occasional wave of doubt. With a background that spans over two decades in the fashion industry, she offers invaluable insights into the art of designing, the joy of creating, and the unexpected challenges of entrepreneurship.
What you'll learn:
- Fashion Foundations: Jamie retraces her steps from being a young observer of her entrepreneurial parents to her role as Design Director for industry giants.
- The Birth of a Brand: How the aftermath of COVID and a discerned gap in the swimwear market for women aged 30+ led Jamie to conceptualize Change of Scenery.
- Lessons from Legacy Brands: The advantages of gleaning expertise from well-established brands and why sometimes knowing too much can lead to overambition.
- Marketing Mysteries: A candid look into Jamie's realization about the significance of effective marketing and how even a stellar product needs the right exposure.
- Costs, Choices, and Creativity: The unique challenges faced when every decision, down to the design detail, comes straight from your pocket.
📌 Quote of the Episode:
"It doesn't matter how good your product is. If your marketing's bad, no one will ever see your product."
📚 About Jamie Banks:
With a fashion journey dotted with iconic brands like 10 Corso Como, Kate Spade, Shoshanna, and Milly, Jamie Banks brings decades of design experience to her luxury swim and resort wear collection, Change of Scenery. Launched in Spring 2022, the brand emphasizes sustainability, impeccable design, and timeless elegance. From being spotlighted in international fashion magazines like Vogue to establishing a presence in renowned outlets like Nordstrom, Jamie's venture is a testament to her passion for design and her commitment to filling market gaps with quality and creativity.
📣 Connect with Jamie:
- Change of Scenery https://shopchangeofscenery.com/
- LinkedIn: Jamie Banks
- Special for our listeners: Grab an exclusive 20% off on orders over $100 using code WILDFEATHER
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