058: Optimising Beauty Websites: Simple Steps to Drive Organic Traffic - WEBSITE SEO AUDIT EPISODE for Beauty Business Mentour Katie Godfrey

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.

Key Takeaways:

• Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites.
• Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords.
• Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO.
• Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings.

If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice.

Resources Mentioned:

• Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools.
• Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals.
• Visit Katie's Website: Get Katies free Business Planner
• Connect with Katie Godfrey on Instagram.

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Capíttulos

1. Introduction and Guest Welcome (00:00:00)

2. Understanding Katie's Businesses and SEO Goals (00:00:37)

3. Current Website Performance and Challenges (00:02:02)

4. SEO Tools and Basic Recommendations (00:04:05)

5. Detailed SEO Analysis and Tips (00:05:22)

6. User Experience and Conversion Optimization (00:11:54)

7. Website Themes and Technical Considerations (00:21:50)

8. Final Thoughts and Next Steps (00:26:17)

9. Conclusion and Guest Shoutout (00:27:16)