))
The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
«
»
045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of Search
Manage episode 450309806 series 3584590
Contenido proporcionado por Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.
Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.
Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.
This episode explores how to become a topical authority by:
- Identifying your core topics
- Creating a content strategy around those topics
- Using AI to research and analyse trends
- Putting your own unique spin on your content
If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!
Resources mentioned in this episode:
- Episode 009: Why A Content Strategy Is Your First Step To Website Success!
- Episode 014: The Beginner's Guide to Optimising Your Website for AI-Powered Search (GEO)
- Episode 035: The Pathway To Website Success
- Free Guide To Discovering Your Core Topics
- Book a free Website Potential Discovery Call
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Capíttulos
1. Introduction (00:00:00)
2. Why are things changing? (00:01:29)
3. The Rise of AI in Search (00:03:34)
4. SEO Tactics are Changing (00:06:44)
5. Why these changes are good (00:10:06)
6. Topical Authority vs General Expertise (00:11:57)
7. Becoming an Expert (00:15:44)
8. How to Become a Topical Authority (00:16:21)
9. Using AI to Analyse Trends (00:20:28)
10. Putting Your Own Spin on Things (00:23:34)
11. Creating Quality Content (00:25:26)
12. Identifying Your Core Topics (00:27:23)
13. Tying in Website Content with Core Topics (00:29:32)
14. Conclusion (00:31:38)
68 episodios
Compartir
