EP 84: Recalibrating Success and Accomplishment with Martha Bitar

The Unburdened Leader

When you look back on your career trajectory, what do you notice?

Do you see an even trajectory in your career path? Or has your career taken some hard curves outside of the expected norms?

What can seem like a setback in our planned career path can sometimes lead us to experiences that we would never have pursued - opening us up to ideas and possibilities that we would never have imagined.

It is moments like these that can often help us break free from the machine of proving, striving, and grinding and actually reconnect to who we truly are and what we really want to contribute with our lives.

Of course it’s true that setbacks in our professional plans can be costly, painful, and downright scary. Some of the pain of setbacks can take a toll on our confidence and well-being and finances.

But the time between paths, as we hop off the hamster wheels of shoulds to figure out who we are and what we want to do, isn’t wasted.

Today’s guest has moved through deep disappointment when the job she had been working towards suddenly fell through. And she has also co-founded a female-led tech business with a commitment to mental well-being with her staff by cultivating an environment where everyone feels valued, heard, and motivated to contribute their unique skills and perspectives.

Martha Bitar is the CEO of Flodesk, a visually stunning and user-friendly platform that helps creators sell online and design emails people love to get. Martha is known for her passion for people, design, and helping small business owners succeed.

Listen to the full episode to hear:

• How Martha conflated her worthiness with professional accomplishment, and the moment she finally paused to ask herself what she really wanted
• How reconnecting with her body and her physical reactions helped steer Martha towards work that actually excited her
• Why Martha is so passionate about helping small businesses make the most of email marketing
• The values that Martha and her co-founder deliberately infused into Flodesk from the beginning
• Why Martha says that Flodesk does not have a culture and how it impacts their hiring practices
• How Flodesk strives to support the true wellbeing of their team members

Learn more about Martha Bitar:

• Flodesk
• Instagram: @flodesk

Learn more about Rebecca:

• rebeccaching.com
• Work With Rebecca
• Sign up for the weekly Unburdened Leader Email

Resources:

• The Baddies, Julia Donaldson and Axel Scheffler
• Forrest Gump